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1. Relating to the sale of goods to a retailer. That is, a wholesaler receives large quantities of goods from a manufacturer and distributes them to stores, where they are sold to consumers. A wholesaler generally is able to extract a better price from the manufacturer because it buys so many good relative to an individual retailer. In theory, this enables the retailer to sell the good at a better price for the consumer. See also: Economies of scale.

2. Relating to the sale of securities to institutional investors rather than individuals.
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The sale of securities among broker-dealers and to large institutional investors. Securities sold at wholesale go for slightly lower prices than those paid by individual investors. Compare retail.
Wall Street Words: An A to Z Guide to Investment Terms for Today's Investor by David L. Scott. Copyright © 2003 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved. All rights reserved.
References in periodicals archive ?
An alternative to the fax has been to automate the process of sending rate information between wholesalers and brokers.
The non-durable goods merchant wholesalers market consists of sales of nondurable goods by non-durable goods merchant wholesalers.
Maisch said wholesalers are likely to already know what product they will be designated to sell, so they've probably stopped buying as much of it as they once did.
When asked that some milk retailers had already raised the price to Rs100 per litre, he said only 10 per cent retailers in the city, who were actually wholesalers, were selling milk at that price.
The Small Business Wholesalers section provides over 35 categories to source over 1,000 different wholesalers for small retailers.
Among the top 30 convenience wholesalers, an average of 74 percent of their sales are derived from cigarettes, followed by 8 percent from other tobacco products (OTP), 6 percent from candy, 4 percent from foodservice, 3 percent from grocery, 2 percent from salty snacks, 1 percent from general merchandise, and less than 1 percent each for gourmet and all other categories.
Only half (49 percent) of all advisors who have interacted with an external ETF wholesaler in the prior three months report being satisfied with the wholesaler's understanding of their book of business.
Whatever the choice, it is clear that the beer industry has and will continue to change, forcing brewers and wholesalers to find new ways to build relationships --and sometimes dissolve them.
Marsh and Willis do not appear to be making major changes for now to their wholesaler broker lineup, according to senior managers quoted in media reports, and industry analysts have questioned the wisdom of relying on only a handful of wholesalers.
The model which was initiated by Pfizer in 2007 was expected to be rolled out in other major European markets threatening the existence of many wholesalers.
Kenary, a Worcester native and president and cofounder of Harpoon Brewery in Boston, said the state's brewers are unlikely to change wholesalers without a lengthy and costly ordeal.