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When Atteberry was named to the top home post in January, he considered six driving principles: branding, product introductions, bringing back white sales and home sales, shoring up the basics (i.e., white sheets), keeping the product fresh and controlling markdowns.
The re-scheduled Black and White sale has attracted 130 top-ranking dairy cattle from top families and with top indexes, from leading herds all over the country.
In a spirited dinner conversation at the Dresdner Bank boardroom in Berlin and a CE roundtable question-and-answer session coventured with the bank, chief executive discussed opportunities in the great German white sale. The verdict: Soft times stateside for now will keep most American companies on the sideline.
"Our traditional white sale had remained dormant in our marketing tool kit for several years," Atteberry said.
The 2014 sale has been the best in Black & White sale history, with a 95% clearance and very healthy average.
The Company Store highlighted its cotton blankets in its "Our Great Big White Sale" catalog, noting that this marks the first time the stores' cotton blankets have been on sale.
Other members of this super cow family sell next week in the Black & White sale.
THE legendary Black and White Sale at Borderway Mart, Carlisle, last week once again asserted its importance in the world of top Holstein breeding.
Organisers of this year's Black and White sale at Borderway Mart say it will feature the creme de la creme of elite dairy genetics.
Penney's "Bigger Better White Sale" advertises down comforters regularly priced from $100 to $270 on sale for $79.99 to $179.99.
CUMBRIAN dairy farmers Alan and Christine Watson bid 20,000 guineas for their pick of the renowned Overside herd at the recent Borderway Black and White sale in Carlisle.
In a recent white sale catalog edition, many of the sheets and comforter covers were discounted, but the coordinating quilts were not.