Weigh Count

(redirected from Weight Counts)

Weigh Count

In direct mail marketing, the practice of weighing responses to a promotion each day and comparing the total to the weight of the total mail sent out. The weigh count provides a rough estimate of the response rate to a promotion each day and is quicker than actually counting responses.
References in periodicals archive ?
Light weight with high rigidity: Not only weight counts, but performance relative to weight.
This is not to say that molecular weight counts for nothing of course - although its effects are blurred, it's still the reason that we find "thin" air (i.
Weight counts for a great deal over this sort of trip and he ran his best race last time after six victories over fences when beating the useful Fill The Bunker by five lengths at Ludlow.
They seek to find answers to every imponderable, parading a series of unproven theories - every pound over such and such a weight counts double' racing horses with more than 10st will lead to more injuries - as fact.
Weight counts double over four and a half miles in heavy ground.
With arrows, weight counts for a great deal because velocity is pitifully low.
Weight counts a great deal in this race and the two that I fancy are only a couple of pounds above the minimum.
Sir Michael Stoute's runners also do well, and although Blueprint's weight counts against him, he was third in last year's King George V Stakes, a race which is a useful guide.