Weigh Count

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Weigh Count

In direct mail marketing, the practice of weighing responses to a promotion each day and comparing the total to the weight of the total mail sent out. The weigh count provides a rough estimate of the response rate to a promotion each day and is quicker than actually counting responses.
References in periodicals archive ?
Every gram of weight counts, lighter the automotive, better the automotive performance and fuel economy.
Cultivate killer confidence with weightlifting (your body weight counts, too!).
But that weight counts in the statistics, with this combination giving worse fuel consumption and emissions than the 1.5-litre diesel you'll find in both the Qashqai and Kadjar.
* Light weight with high rigidity: Not only weight counts, but performance relative to weight.
"This is not to say that molecular weight counts for nothing of course - although its effects are blurred, it's still the reason that we find "thin" air (i.e.
Weight counts for a great deal over this sort of trip and he ran his best race last time after six victories over fences when beating the useful Fill The Bunker by five lengths at Ludlow.
They seek to find answers to every imponderable, parading a series of unproven theories - every pound over such and such a weight counts double' racing horses with more than 10st will lead to more injuries - as fact.
The D-ring tool is held in the human hand, so weight counts, and that's where the company looked to find an edge.
'Weight counts double over four-and-a-half miles in heavy ground.
Weight counts double over four and a half miles in heavy ground.
With arrows, weight counts for a great deal because velocity is pitifully low.
Weight counts a great deal in this race and the two that I fancy are only a couple of pounds above the minimum.