Advertising Weight
(redirected from Weight, Advertising)Advertising Weight
1. The number of pages in a periodical consisting of advertising divided by the number of total pages.
2. The actual or projected number of contacts an advertisement has. For example, if a stretch of highway has 1 million cars driving through it every day, a billboard on that highway has an advertising weight of 1 million per day.
2. The actual or projected number of contacts an advertisement has. For example, if a stretch of highway has 1 million cars driving through it every day, a billboard on that highway has an advertising weight of 1 million per day.
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