Weber's Law

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Weber's Law

In psychology, a concept stating that change in a stimulus is noticeable in proportion to the strength of the original stimulus. Weber's law is used in marketing to increase prices for products. That is, marketers have found a company may change its prices by a certain percentage before customers notice they are higher or lower.
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References in periodicals archive ?
Weber-Fechner Law. This measure is generally used for images with a large uniform background and a small test target.
The Weber-Fechner Law and Steven's Power Law, two psychophysics laws, as well as the IQX hypothesis are reviewed in Section 2.
The Weber-Fechner law allows to define criteria that characterize the interaction of a man's psychological state and his environment, i.e., the impact of individual constituents on his psychology so enabling to describe the feelings produced by the given component.