Weber's Law


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Weber's Law

In psychology, a concept stating that change in a stimulus is noticeable in proportion to the strength of the original stimulus. Weber's law is used in marketing to increase prices for products. That is, marketers have found a company may change its prices by a certain percentage before customers notice they are higher or lower.
References in periodicals archive ?
Because the constant k in Weber's Law (Equation (1)) is unknown, thus, the next higher intensity cannot be ascertained from the current one.
"A robust descriptor based on weber's law," in Proc.
The physiological significance of Weber's law and color contrast in vision.
The transition from DeVries-Rose to Weber's laws: Comments on Rovamo, Mustonen and Nasanen (1995).
(7.) Weber's law states that for one stimulus to be just noticeably different from a second it must differ from the second by a constant proportion.
Controversy exists over applying Weber's Law to pricing issues.
Weber's Law Shape Descriptor for Shape Representation