Weber's Law


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Weber's Law

In psychology, a concept stating that change in a stimulus is noticeable in proportion to the strength of the original stimulus. Weber's law is used in marketing to increase prices for products. That is, marketers have found a company may change its prices by a certain percentage before customers notice they are higher or lower.
References in periodicals archive ?
"A robust descriptor based on weber's law," in Proc.
The physiological significance of Weber's law and color contrast in vision.
The transition from DeVries-Rose to Weber's laws: Comments on Rovamo, Mustonen and Nasanen (1995).
(7.) Weber's law states that for one stimulus to be just noticeably different from a second it must differ from the second by a constant proportion.
Controversy exists over applying Weber's Law to pricing issues.
Weber's Law Shape Descriptor for Shape Representation