The study revealed a close correlation between pages with Web bugs
and the presence of leading brand names.
are hidden graphics embedded in web pages to collect information about visitors to the site.
"While Web bugs
are not a new phenomenon to the Internet, this new data reinforces the fact that spammers are using increasingly deceptive tools to invade end-users' privacy and harvest valid e-mail addresses," Chasin says.
Pop-ups and pop-unders consume memory without your permission, and some sites actually plant Web bugs
when they send information.
To determine how competitors are defining Internet terms, for example, users may select topics such as cookies, web bugs
, etc., and a list of all policies with key terms will be generated.
Chapter 8 contains a chilling examination of the many technologies used to capture personal information in our wired world (e.g., biometrics, Web bugs
, and spyware) and suggestions for minimizing the threat they pose to our privacy.
One key concern to the NAI is regulating the use of Web beacons, also known as "Web bugs
." The NAI's guidelines require businesses to disclose how and why they are using Web beacons on their Web sites.
Those interested in squashing Web bugs
selectively blocking unwanted cookies, and turning off banner ads can obtain free software for doing so at www.guidescope.com or www.webwasher.com.