Banner Ad

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Banner Ad

An advertisement embedded in a webpage. A banner ad is commonly at the top or the bottom on a page, but may be placed anywhere. Advertisers may pay by the number of clicks or by the number of views. A banner ad is also called a web banner. See also: CPC, CPM.
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The much maligned web banner is under attack again.
A comprehensive domestic and international marketing mix of direct mail, Web banners, e-mail blasts, radio spots and magazine and newspaper advertising ensure that no media is left untouched.
'In addition to full-page magazine advertisements, we also designed web banners and posters, even down to advert placements in bar urinals.'
The personal firewall blocks intrusion from the outside while surfing the Internet and also blocks cookies and web banners.
As with Web banners, text ads at the top of a page tend to perform less well than those lower down.
And unlike broadcast ads, which run in clear-cut clusters and regular intervals, Web banners can be set to pop up every few seconds or every few clicks.
GifWorks provides a collection of free on-line tools - including the Gifoptimizer (to optimize the quality of the image), 3-D animated text, a facility to make web banners and buttonmaker (which turns Gif images into beveled buttons) - for web designers, ad agencies and graphic artists.
Or do Web banners, even without the benefit of click-through, stimulate brand awareness, brand affinity, and purchase interest as effectively as more traditional advertising does?
-Over 100 Professionally-created design Ideas including posters, postcards, web banners, and more
The campaign included print ads, billboards, Web banners and direct-mail postcards.
Respectfully target: Click-through rates on mobile advertising continue to be multiples higher than for web banners. This is not solely a function of early-days novelty and of newbies clicking just to see what they get.