The question we then faced was how to define and measure the "impact" of one
Web banner exposure.
More and more comparisons are drawn between the traditional direct mail package and the
Web banner.
Web banner ads are also part of the campaign, as are ads on Long Beach buses.
The campaign elements included posters, newspaper ads,
Web banner ads, radio spots and handouts/leave behinds.
The industry-standard
Web banner is 468 by 60 pixels, and while ads of that size are ubiquitous on the Web, they typically perform poorly.
TAG recently launched a low-cost
web banner ad design service to encourage more web owners to actively promote online, starting on their own website.
Among points made by e-newsletter publishers interviewed for this column, a common one was the idea that "people are now trained to ignore
Web banner ads.
As part of the Spring Sale Campaign for India this year, Easy Tours launched a new
web banner campaign with a very creative execution.
In addition, the bank developed a
Web banner that is used on the website to promote the scorecard.
The Deal also plans some
Web banner ads and group sales efforts.
Participation is easy for both the financial institution (fully turnkey,
web banner and portal are provided) and the consumer (easy access from the front page of the bank or credit union's rewards website).
Banks can create entire campaigns for newspapers, direct mail, statement stuffers, posters and
Web banner ads.
