Banner Ad

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Banner Ad

An advertisement embedded in a webpage. A banner ad is commonly at the top or the bottom on a page, but may be placed anywhere. Advertisers may pay by the number of clicks or by the number of views. A banner ad is also called a web banner. See also: CPC, CPM.
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Online consultant DonorDigital, with offices in San Francisco and Washington, D.C., encouraged the ALA to develop the 'Flu Clinic Locator' Web banner, a ZIP code search application that would allow online visitors to instantly find clinics in their area, he said.
"Clickable World Wide Web Banner Ads and Content Sites." Journal of interactive Marketing 14, 1 (2000): 49-59.
Most regular users like you and me think Web banner ads are stupid.
"We place an icon on a client website or use Web banner ads," says Baker.
To be successful, the headline on an outer envelope, Web banner or print ad must be arresting enough to grab the reader's attention.
The latest version of Intravue can output campaigns for traditional direct mail as well as telephone, e-mail and web banner advertising.
Hawthorne, an art teacher, helped our students design our Web banner.
CyberCash Inc and NetGravity Inc have come up with a rather ingenious way to turn web banner ads into individual points of sale.
As part of the campaign, the Ventura, Calif.-based credit union has posted a Web banner that links to a survey asking current and prospective members how they have or plan to break free from their bank.
A new feature is generic check-in and check-out of ad documents, where any type of ad for print, Web banner, flash and other audio or video can be created and tracked by ProductionManagerPro with standard tools such as Photoshop, FinalCutPro, Macromedia Flash, and more.
"The Relative Effectiveness of Sound and Animation in Web Banner Advertisements." Marketing Bulletin 9 (1998): 76-82.