Impression

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Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
References in periodicals archive ?
* For campaigns with brand-building objectives, media planners should schedule web impressions at higher frequency levels than they are accustomed to with direct response campaigns.
Narrow Passage now creates 400,000 web impressions a month, and a sheet press prints 200,000 letterheads, tickets and programs.

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