Impression

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Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
References in periodicals archive ?
Narrow Passage now creates 400,000 web impressions a month, and a sheet press prints 200,000 letterheads, tickets and programs.
Promotional mailers are being supported with more than 30 million web impressions, along with public relations, social media, in-store point-of-purchase displays, and a new website.
With Fifty million mobile web impressions per month and an audience rivaling many wired web properties, go2 has established itself as a premium content publisher and leading advertising partner in the mobile space," said Dan Smith, CEO of go2.

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