Wearout Factor

Wearout Factor

In marketing, the point at which an advertisement no longer affects its target audience. It can be very difficult to measure when the wearout factor occurs; it depends on the catchiness of the advertisement, how long it has been public, and other factors.
References in periodicals archive ?
Accounting for the wearout factor when planning the number of poolouts to shoot can increase selling power dramatically.
* Account for the wearout factor before going to the production "shoot," planning for the appropriate number of executions or poolouts needed to deliver the desired selling power.
PPD = f[ARS Persuasion level] X [(GRPs) (wearout factor)]