Wearout Factor

Wearout Factor

In marketing, the point at which an advertisement no longer affects its target audience. It can be very difficult to measure when the wearout factor occurs; it depends on the catchiness of the advertisement, how long it has been public, and other factors.
References in periodicals archive ?
Accounting for the wearout factor when planning the number of poolouts to shoot can increase selling power dramatically.
Account for the wearout factor before going to the production "shoot," planning for the appropriate number of executions or poolouts needed to deliver the desired selling power.