walk-in

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Walk-In

A client who arrives at a brokerage without appointment or a personal relationship with one of the brokers. A walk-in is usually assigned a broker at random unless he/she requests someone specific.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved

walk-in

A new brokerage customer who simply walks into the office. Although walk-ins are generally assigned to brokers, they have the right to specify a preferred broker.
Wall Street Words: An A to Z Guide to Investment Terms for Today's Investor by David L. Scott. Copyright © 2003 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved. All rights reserved.