"Total mobile ad investment during the quarter was higher than that for TV for the first time--though the two channels serve different roles for advertisers," said James McDonald, WARC
's data editor.
The campaign was recognised by the new award scheme -- WARC
Prize for MENA Strategy because it truly focused on strategy.
.com is an online service offering advertising best practice, evidence and insights from the world's leading brands.
The White Abalone Recovery Consortium (WARC
) is composed of federal NOAA National Marine Fisheries Service Protected Resources and Southwest Fisheries Science Center; state entities, including the California Department of Fish and Wildlife, Marine Region and Fisheries Branch as well as the University of California Davis and University of California Santa Barbara; public aquaria, including the Santa Barbara Museum of Natural History Sea Center, Cabrillo Marine Aquarium, and Aquarium of the Pacific; and California's aquaculture industry, including The Cultured Abalone and The Abalone Farm (Fig.
EIFS and indoor range conversion, Wenatchee; apparent low bidder was Halme Builders.
"Despite an air of economic uncertainty, consumer spending will rise globally both this year and next, and with it the level of advertising investment aimed at influencing the flow," Warc
research analyst James McDonald said.
has recently joined the Canadian Network of Northern Research Operators (CNNRO), as well as the International Network for Terrestrial Research and Monitoring in the Arctic (INTERACT) as an Observer Station.
Meanwhile, Tony Harris, Chief Executive, was invited by WARC
(World Advertising Research Congress) to present the thinking and background to the Department of Tourism's "It's More Fun In The Philippines" campaign which has won plaudits all over the world for its effectiveness.
Further, Cardiff University's Wales Autism Research Centre (WARC
) is dedicated to the scientific understanding of autism and to engaging with families, clinicians and policy makers to improve the lives of local people with autism.
"This generous contribution from the people of Japan will not only save lives, it will also contribute to the peace and stability of our warC
...torn country," he added.
Other speakers on the day will include Tom Doctoroff, CEO, JWT Apac; Michael Barden, director of incubation, R&D, Microsoft; Nigel Hollis, EVP and chief global analyst, Millward Brown; Mundlay Shekhar, CEO, Suntory PepsiCo Vietnam; Raymond So, vice chairman AF; Edward Pank, managing director, Warc
Asia; and Kim Do-nyun, chief planner, Seoul Digital Media City.
23 -- Mobile is a growing priority for marketers in Asia-Pacific, according to a recent study conducted by Warc
for the Mobile Marketing Association in partnership with The Festival of Media Asia 2014.