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The virtual stores are set up in public spaces, most often in subways and bus stops with high foot traffic and frequented daily by tech-savvy commuters.
The posters in the virtual stores are designed to resemble the actual aisles and shelves of a regular Tesco store, making the experience very user-friendly.
The introduction of Tesco's virtual stores in subways made use of time spent by commuters waiting for public transportation, allowing buyers to use the little time they have available for grocery shopping.
The Homeplus virtual stores attract their customers through their quick, tech-savvy, and cool image.
VIRTUAL STORES COULD SEE ACCEPTANCE LARGELY FOR TOP-UP OR IMPULSE PURCHASES
com) provides virtual store simulation marketing research services.
CHICAGO -- InContext Solutions, which creates virtual stores in rich 3-D, received the first "Up-and-Comer" award presented at the annual Chicago Innovation Awards ceremony held on November 1 at the Goodman Theater.
PAC-MAN or PAC-MANIA from the getGAMES shopping aisle of the Get It Now virtual store for $2.
Galaga is available in the getGAMES shopping aisle of the Get It Now virtual store for $2.

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