Vertical Market

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Vertical Market

The market for a product that only appeals to a single industry. For example, an airplane manufacturer is likely to sell airplanes predominantly or exclusively to airlines. A vertical market can be very profitable when there are only a few sellers in it; however, even a small amount of competition can drive down profit margins significantly. See also: Horizontal market.
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References in periodicals archive ?
We offer a complete Automotive Vertical Solution that is designed by and for print publishers.
Blue Star Infotech is a winner of 2008 Microsoft Dynamics President's Club Award and Best Partner - India Western Region Award for Vertical Solution Excellence.
Meanwhile, IBM will present an integrated vertical solution, while Smartdoc will show a solution for small and medium-sized companies and Silex Technology will focus on connectivity.
In addition, U&I Garments would be able to leverage on EdgeAX, a vertical solution for textile and retail companies that offers seamless sharing of information between ERP, PLM, SCM and Retail BI to accelerate time to market, make accurate forecasts and well-informed decisions.
Overriding all of the above is perhaps, however, the company's unique position as the developer of a Payroll vertical solution, within Microsoft Dynamics AX, which possesses all the legal and tax functionality for Central America and Mexico.
We began with the educational sector, wherein we developed our own education vertical solution called Focus ARMS.
"AI, 5G, Big Data, IoT - these technologies and others are helping to lead the transformation of industries and economies, and as a result, they've also become a source of competitive advantage among organizations," says Jo Sho, chief technology officer, Huawei Enterprise Business Group Vertical Solutions Department.