Vertical Market

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Vertical Market

The market for a product that only appeals to a single industry. For example, an airplane manufacturer is likely to sell airplanes predominantly or exclusively to airlines. A vertical market can be very profitable when there are only a few sellers in it; however, even a small amount of competition can drive down profit margins significantly. See also: Horizontal market.
References in periodicals archive ?
Each vertical solution area will be rolled out in a phased approach over the coming months.
This new team will finally give the industry a vertical solution provider for all major alternative fuels," stated Karl Doenges, Vice President, CleanFUEL USA.
NASDAQ: QVDX), a global software and vertical solution company, today announced it has completed a reseller agreement with Chongqing Zhengda PuYao Technology LTD.
After which, Nadella praised DRS saying that they are "a great example of how you can take Dynamics CRM, build out a vertical solution, and offer up that solution as a software as a service deployment option.
In addition to offering a uniquely tailored contact center solution for each client, LiveVox delivers all of the carrier-related transport services in one vertical solution.
Our two companies have already developed vertical solution sets in Oil and Gas and Life Sciences, and we are actively working in other verticals to generate go-to-market solutions for our clients and prospects.
Schnuck Markets expects to deploy the Vertical solution to the rest of the Schnuck's chain throughout 2006.
Powering the creation and easy, repeatable distribution of these vertical solutions is NS-BOS.
By integrating with Team System now, Unisys is providing our mutual customers with customized visual design tools for vertical solutions, and is preparing them for the Software Factory approach to development.
WHAT: Merle Sharick, vertical solutions consultant with LexisNexis[R] Risk & Information Analytics Group, is scheduled to testify about mortgage fraud before the United States House of Representatives Financial Services Committee.
net), a leader in enterprise solutions for the distribution, manufacturing, retail and service industries, and an IBM Premier Business Partner, today announced a partnership with Columbus, Georgia based 360 Vertical Solutions, LLC (http://www.
By expanding Bob's duties and allowing Len to concentrate on new business activities, we are further streamlining the operation and will be aggressively seeking new vertical solutions to add to the current GA product offerings," said GA Chairman Larry Michels.