There are new channels you may not have yet explored, such as online advertising,
vertical publications, and--especially--online advertising offered by
vertical publications.
and Canadian ag equipment or technology editors and general interest ag journalists; select farm broadcasters; livestock-focused
vertical publications or publishing groups; local and regional publications targeting the Northeast U.
Andrews explained, "We are trying to license the key
vertical publications in each of the markets that we serve so that the Business Newsstand will also include publications from the telecommunications industry, for example," The Web service also features images from Dow Jones' publications and, says Andrews, it will be adding images from "about another 1,000 publications.
Fireman points out that
vertical publications typically emphasize case studies rather than software reviews or product announcements, and he offers these tips for getting better coverage:
Running in the Scotsman Guide through spring and on national mortgage websites, the ad features edgy imagery and verbiage uncommon in the industry's
vertical publications.
and a series of
vertical publications including Storage and Entertainment, Storage and Government, Storage and Financial Services, Storage and Healthcare, and more.
An integrated campaign, "Work Without Limits" print advertisements will appear in news magazines, local business journals and several
vertical publications in the government, law and health fields.
Thought Leadership: ClientLogic continues to be a leading authority in the customer care industry, providing commentary to a variety of business, trade and
vertical publications, including The Wall Street Journal, CRM Magazine and Wireless Week.
Specifically, Racepoint will help ExpoTV meet its campaign goals of increasing its presence in the business, trade, key technology and
vertical publications.
Specifically, Racepoint will help Zoove to meet its campaign goals of increasing its presence in the business, trade and
vertical publications as well as execute comprehensive analyst and speaking programs to solidify thought leadership in the wireless space.
The television ads will run on a variety of cable news stations while print ads will be featured in the Wall Street Journal, as well as other business, IT and
vertical publications.
Nelson has led her teams to execute competitive PR campaigns, handle crisis communications and generate placement for clients in top-tier technology, business and
vertical publications.
