There are new channels you may not have yet explored, such as online advertising, vertical publications, and--especially--online advertising offered by vertical publications.
Make sure you scour for those vertical publications that specifically hit your key targets, either by industry or by geography.
and Canadian ag equipment or technology editors and general interest ag journalists; select farm broadcasters; livestock-focused
vertical publications or publishing groups; local and regional publications targeting the Northeast U.S., Quebec and Ontario.
Andrews explained, "We are trying to license the key
vertical publications in each of the markets that we serve so that the Business Newsstand will also include publications from the telecommunications industry, for example," The Web service also features images from Dow Jones' publications and, says Andrews, it will be adding images from "about another 1,000 publications."
Fireman points out that
vertical publications typically emphasize case studies rather than software reviews or product announcements, and he offers these tips for getting better coverage:
