There are new channels you may not have yet explored, such as online advertising, vertical publications
, and--especially--online advertising offered by vertical publications
and Canadian ag equipment or technology editors and general interest ag journalists; select farm broadcasters; livestock-focused vertical publications
or publishing groups; local and regional publications targeting the Northeast U.
Andrews explained, "We are trying to license the key vertical publications
in each of the markets that we serve so that the Business Newsstand will also include publications from the telecommunications industry, for example," The Web service also features images from Dow Jones' publications and, says Andrews, it will be adding images from "about another 1,000 publications.
Fireman points out that vertical publications
typically emphasize case studies rather than software reviews or product announcements, and he offers these tips for getting better coverage:
Running in the Scotsman Guide through spring and on national mortgage websites, the ad features edgy imagery and verbiage uncommon in the industry's vertical publications
and a series of vertical publications
including Storage and Entertainment, Storage and Government, Storage and Financial Services, Storage and Healthcare, and more.
An integrated campaign, "Work Without Limits" print advertisements will appear in news magazines, local business journals and several vertical publications
in the government, law and health fields.
Thought Leadership: ClientLogic continues to be a leading authority in the customer care industry, providing commentary to a variety of business, trade and vertical publications
, including The Wall Street Journal, CRM Magazine and Wireless Week.
Specifically, Racepoint will help ExpoTV meet its campaign goals of increasing its presence in the business, trade, key technology and vertical publications
Specifically, Racepoint will help Zoove to meet its campaign goals of increasing its presence in the business, trade and vertical publications
as well as execute comprehensive analyst and speaking programs to solidify thought leadership in the wireless space.
The television ads will run on a variety of cable news stations while print ads will be featured in the Wall Street Journal, as well as other business, IT and vertical publications
Nelson has led her teams to execute competitive PR campaigns, handle crisis communications and generate placement for clients in top-tier technology, business and vertical publications