Vertical Publication

Vertical Publication

A periodical intended for a single company, industry or trade. For example, the American Dental Association publishes the ADA Guide to Dental Therapeutics, which is designed to appeal only to those interested in dentistry.
References in periodicals archive ?
Integrated digital media company Evolve Media Corp announced on Wednesday that it has launched in the UK and has added a women's lifestyle vertical publication called totallyher, which verticalises content and context in order to better understand the women's audience and the marketer base.
We believe this represents a unique partnership between a respected, large metro daily and a targeted vertical publication such as our own, which can serve as a model for other markets," added Hal Cohen, publisher of TLI.
There are new channels you may not have yet explored, such as online advertising, vertical publications, and--especially--online advertising offered by vertical publications.
and Canadian ag equipment or technology editors and general interest ag journalists; select farm broadcasters; livestock-focused vertical publications or publishing groups; local and regional publications targeting the Northeast U.
Andrews explained, "We are trying to license the key vertical publications in each of the markets that we serve so that the Business Newsstand will also include publications from the telecommunications industry, for example," The Web service also features images from Dow Jones' publications and, says Andrews, it will be adding images from "about another 1,000 publications.
Fireman points out that vertical publications typically emphasize case studies rather than software reviews or product announcements, and he offers these tips for getting better coverage:
Running in the Scotsman Guide through spring and on national mortgage websites, the ad features edgy imagery and verbiage uncommon in the industry's vertical publications.
and a series of vertical publications including Storage and Entertainment, Storage and Government, Storage and Financial Services, Storage and Healthcare, and more.
An integrated campaign, "Work Without Limits" print advertisements will appear in news magazines, local business journals and several vertical publications in the government, law and health fields.
Thought Leadership: ClientLogic continues to be a leading authority in the customer care industry, providing commentary to a variety of business, trade and vertical publications, including The Wall Street Journal, CRM Magazine and Wireless Week.
Specifically, Racepoint will help ExpoTV meet its campaign goals of increasing its presence in the business, trade, key technology and vertical publications.
Specifically, Racepoint will help Zoove to meet its campaign goals of increasing its presence in the business, trade and vertical publications as well as execute comprehensive analyst and speaking programs to solidify thought leadership in the wireless space.