Vertical Market


Also found in: Encyclopedia, Wikipedia.

Vertical Market

The market for a product that only appeals to a single industry. For example, an airplane manufacturer is likely to sell airplanes predominantly or exclusively to airlines. A vertical market can be very profitable when there are only a few sellers in it; however, even a small amount of competition can drive down profit margins significantly. See also: Horizontal market.
References in periodicals archive ?
Total Specific Solutions is the provider of IT business solutions and consists of independent business units that deliver products and services to their specific vertical market segments.
As an Operating Group of Constellation Software Inc., Volaris acquires, strengthens and grows vertical market technology companies.
Volaris Group acquires, strengthens and grows vertical market technology companies.
The Top 100 Vertical Market MSPs ranking are based on ChannelE2E's Q4 2018 and January 2019 readership survey, and ChannelE2E's vertical market industry coverage.
Xplore's products serve existing vertical markets for Zebra such as retail, manufacturing, transportation & logistics and health care, and provide an inroad into new markets including oil & gas, utility, government and public safety.
Headquartered in Amherst, New York, Stampede (www.stampedeglobal.com) is North and Latin America's leading distributor of integrated, custom designed AV/IT technology solutions that help resellers and integrators meet the growing and expanding technology needs of customers in a wide range of vertical markets that include corporate, education, emergency responders, government, hospitality, house of worship, law enforcement, and security, among others.
Financial services will lead all industry vertical markets, with IT spending totalling $502.6 billion in 2009; however, this segment will decline 8.3 per cent.
If your vertical market is not addressed in this section, there is more vertically focused information available on our website.
"The combination of IBM's industry-leading technology solutions and Lawson's applications and vertical market expertise will deliver clients the best value in systems for running their business."
There are also some "vertical market" products made for specific industries such as law, mining, forestry, car dealerships and even florists.
The sheer size of companies in vertical markets such as manufacturing means that, although overall penetration within the industry is lower compared to others, the actual number of wireless WAN data subscribers is still actually higher than other vertical market segments.
Second, both commercial and nonprofit developers have created "ready-to-wear" vertical market solutions for fundraising, information and referral, case management and other vertical markets.You can even rent applications, getting the database you want over the Internet with no more technology infrastructure than a good Web browser.