Value Proposition

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Value Proposition

In marketing, an advertisement or other tactic in which one is encouraged to buy a product because it will save time or money or otherwise add value to one's business or personal life.
References in periodicals archive ?
It's no secret that a well-defined value proposition sets advisors apart.
Other topics are the importance of value propositions, the opportunity center as a new approach to capturing ideas and concepts, and when the team that created the idea or concept also develops the value proposition.
Finding our next value propositions is an exercise in winnowing a short list from the vast and promising universe of candidates.
The hospital's decision depends on the value proposition put forth by each company.
Gaps in the capacity to innovate and deliver new value propositions, enterprise-wide, doom many academic institutions to sporadic, fragmented changes.
This translates into presenting a quantifiable value proposition.
Our VP of IS understands, as a member of the executive team, the need for the value proposition and doesn't present spending simply for the sake of it.
This is why value propositions are used to identify and validate the business requirements and benefits a technology must deliver.
For its study, Pershing examined value propositions used by top advisors, and investor reactions to these and other value propositions.
Your confidence in this value proposition is what has kept WestWorld in business for 24 years.
Unless the value propositions crafted and delivered to wholesalers, retailers and customers are distinctive and relevant, the selling system eventually will break down and will not be sustainable.