Value Proposition

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Value Proposition

In marketing, an advertisement or other tactic in which one is encouraged to buy a product because it will save time or money or otherwise add value to one's business or personal life.
References in periodicals archive ?
The candidate experience is being hindered by a lack of authenticity that's largely driven by Employee Value Proposition (EVP) myths, according to a recent analysis carried out by Alexander Mann Solutions.
What's a value proposition? It's what you are offering to provide in exchange for your fee.
McDonald, a professor of business and business consultant in the UK, and Oliver, who specializes in software and management consultancy in the UK, explain how to prepare value propositions for major customers, focusing on added value, cost reduction, and cost avoidance.
JERSEY CITY, N.J: A report says even top advisors struggle with developing a unique value proposition.
"Relationships Are Value Propositions" uses tested principles to explain relationship acquisition, drawing from both romantic and business scenarios.
Marketing mix has the value proposition part, composed of product and price; as well as the marketing plan part, composed of place and how the value proposition will be promoted.
This value proposition appeals to the small-business customers who need an easy way to set up shop and allow their customers to easily pay.
That's because the larger firms tend to have a much harder time articulating their value proposition, so their clients tend be more confused about why they are paying what they are paying.
Most management experts advise that value propositions should drive an organization's strategy.
When you have a clear value proposition, grabbing a prospect's attention becomes easier and you cut through a lot of the details and get straight to the heart of your product or service's value.
Most spouses of elite advisors can easily articulate the value proposition in social circles.
This change in the value proposition would give insurers the opportunity to engage with policyholders on a daily or even more frequent basis in order to collect behavioural data on their behalf and educate them on more healthy behaviors and life-style changes.