Value Proposition


Also found in: Encyclopedia.

Value Proposition

In marketing, an advertisement or other tactic in which one is encouraged to buy a product because it will save time or money or otherwise add value to one's business or personal life.
References in periodicals archive ?
New research from global analytics firm Cerulli Associates looks at how advisors can identify their ideal target market and define a value proposition that is compelling to that audience.
Our business strategy is supposed to lead us to success through exploitation of our value proposition.
I asked each of the dozen people I met to provide me with their company's value proposition.
Indeed, the accumulated wisdom gained from conducting the search for our current value proposition provides foundational learning for a successful library career.
Big or small, clearly communicating your brand's value proposition (and, of course, delivering on it) is what makes it easy for customers to know why they should choose you.
Motivation, value proposition, friction, incentives, anxiety--those are marketing fundamentals," says Hartman, "and marketers should work on each of those elements in that order.
How did Company C's value proposition differ from the other companies to allow it to win the project?
The value proposition they constructed is based on superior accelerated learning experiences, not traditional program quality or lower price, alone.
a seed treatment on seed, coupled with the launch of a new seed treatment competitor, it was more important than ever to maintain and build on our brand awareness as well as reinforce the value proposition of our market leading seed treatments.
The philanthropic value proposition should be put forth after effective involvement has taken place.
This translates into presenting a quantifiable value proposition.