Just over two-thirds of all firms surveyed indicated that they have established a client value proposition
and slightly over half of those firms with a defined value proposition
believe it is consistently implemented.
Contrary to many messages in the marketplace, a value proposition
is not a description of what a company does, what it provides, or a laundry list of product features.
SD logic provides a conceptual structure for transportation research that defines success not only on time and place utility, but how transportation products and services convey a service-based value proposition
(Bolton 2004; Mentzer, Min, and Bobbitt 2004; Vargo and Lusch 2004).
In the traditional economy a very common rule of value proposition
formulation is combining the price level with the values for customer.
Anyone who has worked in sales knows about "the value proposition
The total alliance value proposition
includes USD1.8bn of investment and revenue opportunities.
In the case of power tools, fax machines, and high speed photocopiers, the value proposition
can usually be easily quantified and a rational purchase decision reached.
Applications based on this value proposition
will expand the overall value frontier for mobile e-commerce as consumers recognize benefits from information relevant to the current geographic position.
"At a global level, key drivers include legislation and technology resulting in changes that include moving from cost to value propositions
and from metrics to performance indicators," explains Davis.
The digital value proposition
is based on four principals or what the NAA is dubbing the four C's: community connection, content relevance, customized targeting, and consumer activism.
Another type of value proposition
is based on the economic value created by the cooperative enterprise.
The study reported the "better" value proposition
to be in Connecticut, Massachusetts, Pennsylvania and Wisconsin.