Value Proposition


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Value Proposition

In marketing, an advertisement or other tactic in which one is encouraged to buy a product because it will save time or money or otherwise add value to one's business or personal life.
References in periodicals archive ?
Just over two-thirds of all firms surveyed indicated that they have established a client value proposition and slightly over half of those firms with a defined value proposition believe it is consistently implemented.
Contrary to many messages in the marketplace, a value proposition is not a description of what a company does, what it provides, or a laundry list of product features.
SD logic provides a conceptual structure for transportation research that defines success not only on time and place utility, but how transportation products and services convey a service-based value proposition (Bolton 2004; Mentzer, Min, and Bobbitt 2004; Vargo and Lusch 2004).
In the traditional economy a very common rule of value proposition formulation is combining the price level with the values for customer.
Anyone who has worked in sales knows about "the value proposition".
The total alliance value proposition includes USD1.8bn of investment and revenue opportunities.
Applications based on this value proposition will expand the overall value frontier for mobile e-commerce as consumers recognize benefits from information relevant to the current geographic position.
"At a global level, key drivers include legislation and technology resulting in changes that include moving from cost to value propositions and from metrics to performance indicators," explains Davis.
The digital value proposition is based on four principals or what the NAA is dubbing the four C's: community connection, content relevance, customized targeting, and consumer activism.
Another type of value proposition is based on the economic value created by the cooperative enterprise.
The study reported the "better" value proposition to be in Connecticut, Massachusetts, Pennsylvania and Wisconsin.