Value-Based Pricing

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Value-Based Pricing

A method of pricing a product in which one estimates the value of the product to the customer. That is, rather than considering the cost to the company and marking up according to some formula, value-based pricing looks at factors such as how many customers want the product, how badly and how often they want it, and determine the price from these data.
References in periodicals archive ?
8226; Grifols address key questions on the cost of the product vs value to the patient; the effect of value based pricing on market access; and the potential for this strategy.
Pharmaceutical Pricing Industry Set to Gather in London Next Week for 23rd Annual Summit
product launches and technologies supporting value based pricing, grow the aftermarket business, ongoing supply chain optimization program, focus on cost efficiency
Sweden : Strategic focus and new financial targets introduced at Sandviks Capital Markets Day
Moving to a value based pricing model for diagnostic testing will have the following benefits:
An impediment to personalized medicine commercialization is the lack of understanding of the value of the testing
Icon added that the transaction will boost its value based pricing and market access expertise.
Icon snatches up value strategy consultancy PriceSpective
The acquisition reportedly strengthens ICON's expertise in value based pricing and market access.
ICON acquires PriceSpective for undisclosed sum
eSSL's offering of value based pricing has been well appreciated by the customers and has become the cornerstone of its success in the biometrics market.
eSSL Bags The Frost & Sullivan Market Leadership Award In The Indian Biometric Market
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