Value-Based Pricing

(redirected from Value Based Pricing)
Also found in: Medical.

Value-Based Pricing

A method of pricing a product in which one estimates the value of the product to the customer. That is, rather than considering the cost to the company and marking up according to some formula, value-based pricing looks at factors such as how many customers want the product, how badly and how often they want it, and determine the price from these data.
References in periodicals archive ?
8226; Grifols address key questions on the cost of the product vs value to the patient; the effect of value based pricing on market access; and the potential for this strategy.
product launches and technologies supporting value based pricing, grow the aftermarket business, ongoing supply chain optimization program, focus on cost efficiency
Moving to a value based pricing model for diagnostic testing will have the following benefits:
Icon added that the transaction will boost its value based pricing and market access expertise.
The acquisition reportedly strengthens ICON's expertise in value based pricing and market access.
eSSL's offering of value based pricing has been well appreciated by the customers and has become the cornerstone of its success in the biometrics market.