Data Mining

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Data Mining

The practice of looking for a pattern in a large amount of seemingly random data. Data mining is usually done with a computer program and helps in marketing. That is, a company can look at the (publicly available) purchase patterns of a person or group of persons and determine what products to direct at them.
References in periodicals archive ?
The web usage mining approach in practical applications of business intelligence has been the objective of many works.
Generally, it is easily determined that usage mining has valuable responses to the marketing of businesses and a direct impact to the success of their promotional strategies and internet traffic.
Tan, "Web usage mining: discovery and applications of usage patterns from web data," SIGKDD Explorations, vol.
Web Usage Mining is the extraction of information from web log files generated when a user visits the website [1].
"A Web Usage Mining Framework for Mining Evolving User Profiles in Dynamic Web Sites", IEEE transaction on Knowledge and dataengineering,Volume 20,Issue 2, Feb 2008 pp.
But usually, the traditional e-learning platform does not directly support any of web usage mining methods.
Mobasher (2010) uses two terms to describe the same expressions, web mining and web usage mining, and further elaborates on both:
Web usage mining extracts rules and patterns from access logs, see Figure 1.
Thus, WUM satisfies both Requirement 1 and Requirement 2 on Web usage mining for site evaluation.
Literature (Pei Y., Zhu D., 2016) proposes using data mining technology in web server log files by Web usage mining based on transactions, and brings about the concept of maximal forward reference model (MFRM), while ignoring direct content page jumping and simply considering access paths, which are somewhat different from the actual situation.