Data Mining

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Data Mining

The practice of looking for a pattern in a large amount of seemingly random data. Data mining is usually done with a computer program and helps in marketing. That is, a company can look at the (publicly available) purchase patterns of a person or group of persons and determine what products to direct at them.
References in periodicals archive ?
Web Usage Mining techniques are used to find out hidden patterns to improve business ideas.
Internally, usage mining effectively gives information to improvement of communication through intranet communications.
This statistic is a non parametric test suitable to distributions that are not normal such as the exponential distributions observed in web usage mining or web log analysis [15].
Preprocessing and Content/Navigational Pages Identification as Premises for an Extended Web Usage Mining Model Development.
Jayakarthik, Improvement of the non functional requirement using the web personalization with the adaptation of web usage mining, International Journal of Computing Technology, Vol II, No 4, March 2012.
In the paper, "On-line Generation of Suggestions for Web Users", Fabrizio Silvestri, Ranieri Baraglia and Paolo Palmerini propose an architecture for a Web Usage Mining (WUM) system, called SUGGEST 2.
The 16 solicited papers they present introduce the basics of the topic and, afterwards, provide case studies of applications, including a context-dependent research paper recommender system, web usage mining for the analysis of behavior in web-based learning environments, association analysis for web-based educational system, data mining in personalizing distance education courses, and analysis of user navigational behavior for e- learning personalization.