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Assuming the stock's price moves up to its fair value in the after-market--the IPO price "pop"--investors earn a fast return as a reward for investing in an unseasoned issue. Underpricing also serves a defensive purpose.
To value unseasoned issues, various methodologies have been developed.
Walter, "A Direct Test of Rock's Model of the Pricing of Unseasoned Issues," Journal of Financial Economics (August 1989), pp.
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