Cumulative Audience

(redirected from Unduplicated Audience)

Cumulative Audience

The total number of persons a radio or television broadcast reaches. Productions with higher cumulative audiences receive higher revenue from advertisers because there are more people watching or listening to the broadcast. The cumulative audience is also called the unduplicated audience or the reach.
References in periodicals archive ?
DCN's members are some of the most trusted and well-respected media brands that, together, have an unduplicated audience of 230,604 million unique visitors or 100% reach of the U.S.
"The integrated solutions will provide unduplicated audience metrics that simplify the media selling process and assist with optimizing their available ad inventory regardless of the platform and ad load."
With a combined, unduplicated audience of more than one million education decision makers, eSchool Media Inc.
We also have a highly unduplicated audience, usually in the 70 percent range.
The deal, announced last December, gives LeGuide.com a total unduplicated audience of 31.8m unique visitors, the buyer said in a statement, adding that the move advanced its growth strategy.
The integrated newspaper audience takes the weekly net unduplicated audience of the print edition and Web site.
OPA's membership has an unduplicated audience of 128.2 million unique visitors or 74% reach of the U.S.
Cume, once scorned by broadcasters, is now being embraced by all TV networks and sold to the ad community as the unduplicated audience for a TV program over multiple airings across platforms.
That's why The Washington Times called Radio Sawa "one of the great success stories in the administration's war on terrorism." The world-renowned research company ACNielsen, in a 2005 survey, showed that Radio Sawa and Alhurra television now reach a total unduplicated audience of 35 million.
Cume is shorthand for cumulative and signifies the size of the total unduplicated audience for a station over a specific daypart (Arbitron Methods, 1999; Nielsen Methods, 1999).
"This way we now have an unduplicated audience that hasn't been able to see the early shows, and adding another run in the two biggest markets in the country is going to ultimately help our ratings."
"In addition to an unduplicated audience, Yahoo Autos complements Cars.com in its commitment to deliver serious shoppers to our vast network of dealers.