Undifferentiated Marketing

Undifferentiated Marketing

A type of marketing in which a whole population receives the same message, whether or not individual persons belong to the target audience. A billboard in Times Square in New York is an example of undifferentiated marketing because the millions of people who go to Times Square every year will all see it. Undifferentiated marketing likely has a lower response rate and must therefore rely on large volume, but may be less expensive in the long run because the advertiser does not need to spend to determine how best to appeal to a certain target audience. See also: Market research.
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Initially, when Servis came out with its fixed positioning of undifferentiated marketing towards all target groups and its signature tagline Shoes for everyone", the TVCs held some appeal.

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