Undersell


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Undersell

To deliberately charge a lower price for a good or service than a competitor. For example, if a grocery store sells apples for $2 per pound, a competitor may undersell by charging only $1.50 per pound. Underselling may result in losses in the short term (depending on how much of a discount one offers), but it may build market share.
References in periodicals archive ?
Chris Moyles' Comedy Empire (BBC Three, tomorrow, 9pm) * THE eponymous broadcaster has never been one to undersell himself or his shows.
POSTED AT 5:44PM 17 JULY 2010 AS someone who has lived in Yorkshire for 24 years, I can vouch that the county will never knowingly undersell itself, which was obvious to anyone present for the fanfare which marked the Yorkshire Racing Summer Festival at Ripon this afternoon.
But a scrap with Mexican Juan Manuel Marquez fell through because the world champion refused to undersell himself to an American audience.
"Many business leaders and community activists undersell social interaction.
"I'm not prepared to undersell the Cup," roars Lindsay.
Epsom spokesman Johnno Spence said: "There are a couple of irons in the fire for sponsorship and if they're not signed up we'd be looking at dividing the meeting up, but we're not going to undersell for a sponsor who won't show long-term commitment.