Unbranding


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Unbranding

Describing the act of removing the advertisements from a billboard, television or radio station or some other medium.
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References in periodicals archive ?
Sheff, Unbranding, supra note 3, at 1004 ("Importantly, the deontological view does not condition ethical condemnation of concealment unbranding on the corrective or deceptive nature of the practice.
(217.) See Sheff, Unbranding, supra note 3, at 1002-04.
risks, unbranding is a rational strategy for firms faced with
unbranding. It looks to trademark law as a means of limiting the risks
restrictions on unbranding would prevent consumer confusion and mesh
practices are better suited to the task of restraining unbranding. Both
Although unbranding is an expensive and risky proposition, it
implementing a new brand, unbranding makes economic sense.
Unbranding is the process of eliminating or selectively reducing
unbranding to sever the connection between their offerings and a
But, as the following examples suggest, not all instances of unbranding
Alternatively, it could adopt a selective unbranding strategy