Unbranding


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Unbranding

Describing the act of removing the advertisements from a billboard, television or radio station or some other medium.
References in periodicals archive ?
80) The choice between total and partial unbranding turns on
In some cases, unbranding could actually improve consumer
associations in the minds of consumers, unbranding can refocus consumer
mere happenstance, unbranding can clarify the relationship between the
All cases of unbranding share a common motivation--the desire to
efforts to control unbranding and prevent the consumer confusion that it
But the few courts to analyze unbranding through the lens of
harms unbranding strategies impose on consumers, competitors, and the
incapable of adequately addressing the problem of unbranding.
Unbranding allows trademark holders to maximize goodwill by
support for legal interventions that restrain unbranding.
holders, controls over unbranding appear less appropriate.