In addition, single-period reports of how much participants enjoyed the activity,
unaided recall, and guided recall were measured.
The findings were based on
unaided recall, which implied superb brand exposure indicating a clear competitive advantage in the brand space.
The survey findings were based on
unaided recall, which implied superb brand exposure indicating a clear competitive advantage in the brand space.
In the current case, this method was used to assess academics awareness (
unaided recall) of top rated journals (Till and Baac 2005).
"To measure
unaided recall, we ask consumers to name retailers they know in a category without giving them any help," Meyer said.
Noblesville, IN, January 15, 2016 --(PR.com)-- Automation World, the leading business magazine serving automation professionals, launched this community-based program in January 2015 and invited automation professionals to vote for their favorite automation vendors in an
unaided recall survey.
The brand with highest level of
unaided recall in 2014?
If the company's most recent perception study still reveals weak,
unaided recall of key thesis points, then maybe credibility is the problem.
of 94percent -- 20 percent higher than three years ago -- while also jumping to 48 percent in
unaided recall, up from 23 percent in 2006.
According to Peter Seymour, evp, strategy and research, Disney Media Networks, the research showed that a live ad combined with several companion spots for the same product in the broadcast boost
unaided recall to the brand by more than 20 percentage points.
For both the EG and the CG, the aided and
unaided recall for the two car brand campaigns were recorded.