Unaided Recall

Unaided Recall

In marketing, a technique to determine how well viewers or listeners remember an advertisement. In unaided recall, a test audience is shown an advertisement and is asked questions about it. The testers do not give verbal cues to help the test audience remember; the better the audience members recall the ad the more effective it is thought to be. This technique contrasts with aided recall, in which some help is given.
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The findings were based on unaided recall, which implied superb brand exposure, indicating a clear competitive advantage in the brand space.
On average, those advertising on the radio experience unaided recall five times greater than those who are not on the air.
The survey findings were based on unaided recall, which implies superb brand exposure, indicating a clear competitive advantage in the brand space.
com)-- Automation World, the leading business magazine serving automation professionals, launched this community-based program in January 2015 and invited automation professionals to vote for their favorite automation vendors in an unaided recall survey.
If the company's most recent perception study still reveals weak, unaided recall of key thesis points, then maybe credibility is the problem.
of 94percent -- 20 percent higher than three years ago -- while also jumping to 48 percent in unaided recall, up from 23 percent in 2006.
According to Peter Seymour, evp, strategy and research, Disney Media Networks, the research showed that a live ad combined with several companion spots for the same product in the broadcast boost unaided recall to the brand by more than 20 percentage points.
For both the EG and the CG, the aided and unaided recall for the two car brand campaigns were recorded.
54 there is a short list of slogans/extensions which we invite you to try on an unaided recall basis.
The survey form is an unaided recall survey sent by e-mail to 9,100 recipients of Wellness Foods during the month of December.
Of the five brands studied, BC1 was most commonly named as a company that makes drinkin' boxes in an unaided recall test (Figure 1).
Trials abroad have shown that unaided recall of products was higher than from either TV or radio ads and brand sales increases ranged from 21% up to 502% over a 12-month trial.