Unaided Recall

Unaided Recall

In marketing, a technique to determine how well viewers or listeners remember an advertisement. In unaided recall, a test audience is shown an advertisement and is asked questions about it. The testers do not give verbal cues to help the test audience remember; the better the audience members recall the ad the more effective it is thought to be. This technique contrasts with aided recall, in which some help is given.
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In addition, single-period reports of how much participants enjoyed the activity, unaided recall, and guided recall were measured.
The findings were based on unaided recall, which implied superb brand exposure indicating a clear competitive advantage in the brand space.
The survey findings were based on unaided recall, which implied superb brand exposure indicating a clear competitive advantage in the brand space.
In the current case, this method was used to assess academics awareness (unaided recall) of top rated journals (Till and Baac 2005).
"To measure unaided recall, we ask consumers to name retailers they know in a category without giving them any help," Meyer said.
The dependent variables were the different measures of effectiveness: unaided recall, attitude toward the ad, attitude toward the brand and donation intention.
Noblesville, IN, January 15, 2016 --(PR.com)-- Automation World, the leading business magazine serving automation professionals, launched this community-based program in January 2015 and invited automation professionals to vote for their favorite automation vendors in an unaided recall survey.
If the company's most recent perception study still reveals weak, unaided recall of key thesis points, then maybe credibility is the problem.
of 94percent -- 20 percent higher than three years ago -- while also jumping to 48 percent in unaided recall, up from 23 percent in 2006.
According to Peter Seymour, evp, strategy and research, Disney Media Networks, the research showed that a live ad combined with several companion spots for the same product in the broadcast boost unaided recall to the brand by more than 20 percentage points.
For both the EG and the CG, the aided and unaided recall for the two car brand campaigns were recorded.