Unaided Recall

In marketing, a technique to determine how well viewers or listeners remember an advertisement. In unaided recall, a test audience is shown an advertisement and is asked questions about it. The testers do not give verbal cues to help the test audience remember; the better the audience members recall the ad the more effective it is thought to be. This technique contrasts with aided recall, in which some help is given.

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In addition, single-period reports of how much participants enjoyed the activity, unaided recall, and guided recall were measured.

"The Data Shuffle": Using Playing Cards to Illustrate Data Management Concepts to a Broad Audience

The findings were based on unaided recall, which implied superb brand exposure indicating a clear competitive advantage in the brand space.

Bank Muscat wins Oman's Most Trusted Brand award

The survey findings were based on unaided recall, which implied superb brand exposure indicating a clear competitive advantage in the brand space.

BANK MUSCAT WINS OMAN'S MOST TRUSTED BRAND AWARD

In the current case, this method was used to assess academics awareness (unaided recall) of top rated journals (Till and Baac 2005).

Marketing, Tourism, and International Business Journal Rankings 2014: The Vox Populi Approach

"To measure unaided recall, we ask consumers to name retailers they know in a category without giving them any help," Meyer said.

Here's More Ammo For Radio's Sales Soldiers

Noblesville, IN, January 15, 2016 --(PR.com)-- Automation World, the leading business magazine serving automation professionals, launched this community-based program in January 2015 and invited automation professionals to vote for their favorite automation vendors in an unaided recall survey.

SMC is Awarded 2015 "First Team" Honoree by Automation World Readers

The brand with highest level of unaided recall in 2014?

March madness means money: reality mine researchers figured out when and where viewers most want to drive, watch or eat your product

If the company's most recent perception study still reveals weak, unaided recall of key thesis points, then maybe credibility is the problem.

Sharpening the tools in the investor relations evaluation tool box

of 94percent -- 20 percent higher than three years ago -- while also jumping to 48 percent in unaided recall, up from 23 percent in 2006.

LG Electronics CEO Sets Aggressive Innovation Targets

According to Peter Seymour, evp, strategy and research, Disney Media Networks, the research showed that a live ad combined with several companion spots for the same product in the broadcast boost unaided recall to the brand by more than 20 percentage points.

Disney's 'Ad Lab' Uses Biometric Research to Measure Ads' Effectiveness

For both the EG and the CG, the aided and unaided recall for the two car brand campaigns were recorded.

Recall effect of short message service as a complementary marketing communications instrument