It is our claim that large commercial "sharing" platforms are just two-sided markets
like most other platforms that are not considered part of the sharing economy and function along the same principles described in the economic literature on two-sided and multi-sided markets10.
The keynote address by Randy Heffner (VP & Principal Analyst - Forrester Research) will detail the ways in which enterprises world-over are adopting this model to connect participants in two-sided markets
, generating value for both groups.
Researchers have defined two-sided markets
as markets in which firms offer a product to two distinct consumer groups whose utility functions intersect (Rochet and Tirole, Journal of the European Economic Association, 2003).
Different strands of economic research have been brought to bear on these platforms, including the pioneering work of Jean Tirole and others on two-sided markets
, an older literature on networks, and recent work on market design.
67) In two-sided markets
in which one side is free, however, a traditional market share calculation is inadequate because one side of the market may serve to subsidize the other.
He details basic trends in the banking industry driven by technological or regulatory changes and the reasons for the existence of banks and their roles in the economy, then provides analysis of competition in the banking sector based on the tools of industrial organization, looking at pricing, product differentiation, frictions, network externalities and two-sided markets
, market structure, mergers, and deregulation.
This article discusses the two-sided markets
theory in an antitrust context.
law in the context of two-sided markets
and to relegate one-sided
It also refers to the determination of the boundary of a market based on the competitive relationships between multiple products, including single markets, multi-sided markets, and two-sided markets
Jordana VIOTTO analyzes online crowdfunding platforms, where project owners can receive financial contributions from individual users (the "crowd"), in the light of the theory of two-sided markets
Clients will benefit from the commitment by Societe Generale's leading rates trading team to stream live quotes for the two-sided markets
electronically and to offer block liquidity in capital-efficient Eris Swap Futures.
The reciprocity of authors and readers can be explained by the concept of two-sided markets
(Eisenmann, Parker, & Van Alstyne, 2006; Parker & Van Alstyne, 2005).