Truth-in-Advertising

Truth-in-Advertising

Any law or regulation mandating fairness in marketing. Most of the time, truth-in-advertising requires a company not to lie about its products and to be able to support its claims with facts. Truth-in-advertising may only apply to certain services or products, such as pharmaceuticals, but laws vary by jurisdiction.
References in periodicals archive ?
It is the only form of advertising unburdened by state and federal truth-in-advertising standards.
Lotteries are also exempt from Federal Trade Commission truth-in-advertising standards and rules that, to give just one example, require contests and sweepstakes to clearly state the odds against winning in every advertisement.