Wares

(redirected from Trialware)
Also found in: Dictionary, Thesaurus, Legal, Encyclopedia, Wikipedia.
Related to Trialware: Demoware

Wares

An informal word for goods for sale.
Mentioned in ?
References in periodicals archive ?
* Follow up with an e-mail blitz: "E-mail can be an incredibly powerful marketing tool in conjunction with trialware downloads.
In turn, the trialware downloads generate traffic for SmartDraw's Web site, which showcases "cool examples" of applications contributed by customers.
Trialware downloads don't always translate into much sales volume, but SmartDraw's tightly integrated effort seems to be working.
Take a tour: As many unhappy trialware marketers have discovered, free downloads usually don't turn into sales without some kind of supplementary merchandising effort.
Moreover, the Symantec store offers downloadable and boxed versions of most titles, as well as trialware and multiple language editions.
Again, the redesigned store has generated significant sales volume--15,000 direct transactions a month, according to Roberts, plus 151,000 trialware downloads per month.
H On trialware: "In the future, I believe every piece of software will be available as a trial version.
Currently, the most popular approach to trialware is to give customers a version of the product that "times out" after a period of usage.
*The time-out approach: If a single trialware standard emerges, it's likely to be a full-featured configuration that expires after a user has spent time learning and testing the product.
Our data also points to a clear preference among developers for trialware versions that expire after a period of time rather than after a certain number of uses.
Putting a trialware copy in the hands of sales prospects is only the beginning of the sales process.