Trailing sales

Trailing sales

Past sales. Often used in the valuation of companies that have negative cash flows or earnings. The company is said to be valued at some multiple of past sales - usually, the last 12 months sales.

Trailing Sales

A company's revenue from sales over a period of time in the past. Often, a company will use trailing sales over the past 12 months to help forecast its expected sales over the coming 12 months. Trailing sales are useful because they can be known with certainty; however, their predictive value is often limited because of forces outside the company's control.
References in periodicals archive ?
Available spreadsheet will show 5 years of sales plus current trailing sales for 2016 for all 3 stores.
iPhone sales The suppliers' declines were limited by earlier reports the iPhone 5 was trailing sales targets and that Apple was cutting production, said Keita Wakabayashi, an analyst at Mito Securities in Tokyo.
Despite the fact 13million people are thought to have tuned in to see him, his comeback single Bodies' is still trailing sales of Alexandra Burke's track by two to one.
But Wolfson last year told The Register-Guard he wanted to sell the firm for the equivalent of 12 months trailing sales.