Trade Name

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Trade Name

1. The name used by a business, even if that is not its legal name. For example, the trade name for Investment Corporation may be InvestCorp. The trade name sometimes has no relation to the company's actual name.

2. See: Brand Name.
References in periodicals archive ?
Jordans say many owner-managers and directors are unaware of the dangers posed by rival organisations setting up in direct competition and using very similar trading names. In some cases, they risk losing everything.
And the firm, which styles itself in the name of J R Gaunt & Son Limited 'court jewellers and medallists since 1769' has now threatened Mr Hsu with 'passing off' legal proceedings for using the Gaunt trading name.
It also announced that its trading name would change from Volvo Contracts to Volvo Financial Services.