Trade Name

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Trade Name

1. The name used by a business, even if that is not its legal name. For example, the trade name for Investment Corporation may be InvestCorp. The trade name sometimes has no relation to the company's actual name.

2. See: Brand Name.
References in periodicals archive ?
Kmart had established a Michigan-based subsidiary, Kmart Properties, and transferred to it the corporation's trademarks and tradenames, such as the Kmart logo.
All trademarks and tradenames are the property of their respective owners.
Transactions potentially affected by these new rules include transfers of trademarks and tradenames, franchises, licenses, permits and many other contractual business arrangements.