Trade Name

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Related to Tradename: trademark, Trading name

Trade Name

1. The name used by a business, even if that is not its legal name. For example, the trade name for Investment Corporation may be InvestCorp. The trade name sometimes has no relation to the company's actual name.

2. See: Brand Name.
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References in periodicals archive ?
Safeway Fuel #3285, 1189 East Sunset Drive, Bellingham, added/ change of tradename on a 450 grocery store--beer/wine license.
Safeway Store #1589, 116 River Bend Drive, Leavenworth; change of tradename approved Aug.
Dipel: tradename for another product containing Bt, available in several formulations for professional arborists, pest control operators, municipalities, and other large-scale applicators.
Product or tradename franchising refers to a distribution system in which the franchisee is licensed to sell items manufactured by the franchisor.
Cascade Creamery, 833 Front St., Leavenworth, change in tradename for license to sell beer and wine in the restaurant approved Sept.
The company has introduced three patented blades under the tradename Corm Blade[R] The ITT style features a combination of louvers and teeth.
* Numerous decisions and rulings focused on the economic substance of trademark/ tradename royalty arrangement with DHC and other affiliated companies.
It is approved in the European Union (EU) and distributed under the tradename, WAKIX, for the treatment of narcolepsy in adult patients with and without cataplexy.
Reddwerks will operate as a subsidiary of Dematic under the tradename Dematic Reddwerks, offering a software suite that provides order fulfillment to Dematic and Dematic Reddwerks customers.
ESL is currently approved by the European Medicines Agency (tradename Zebinix).
To be sold under the BioVinyls tradename, like the initial compounds launched at NPE2012 in April (see our NPE Materials feature in May), these compounds are made with Dow's Equilibrium seed-oil-derived plasticizers and reportedly offer better thermal stability and color hold than conventional PVC compounds.