Trade Name

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Trade Name

1. The name used by a business, even if that is not its legal name. For example, the trade name for Investment Corporation may be InvestCorp. The trade name sometimes has no relation to the company's actual name.

2. See: Brand Name.
References in periodicals archive ?
According to the Conference Report, franchises, trademarks and tradenames may never come within this particular exclusion, since any acquisition of such rights is considered to constitute the acquisition of a trade or business or a "substantial portion" of a trade or business.
MBSI expects to begin shipment of these notebook computers in the first quarter of 1992 under the tradename "RealTech TRAVLER(TM).
Helen of Troy products are sold primarily through mass merchandisers, drug chains, warehouse clubs and grocery stores, under the tradenames Vidal Sassoon, Revlon, Dr.
Kmart had established a Michigan-based subsidiary, Kmart Properties, and transferred to it the corporation's trademarks and tradenames, such as the Kmart logo.
operates 203 superstores, 72 of which were opened in 1993, under the Barnes & Noble, Bookstop and Bookstar tradenames and 734 mall stores under the B.
operates 204 superstores, 72 of which were opened in 1993, under the Barnes & Noble, Bookstop and Bookstar tradenames and 760 mall stores under the B.
The company's rapidly expanding superstore operations consist of 168 superstores under the Barnes & Noble, Bookstop and Bookstar tradenames, and its mall operations consist of 744 stores under the B.
Edy's, the Dreyer's and Edy's logo design, Dreamery, Grand Light, Homemade, Whole Fruit, are all trademarks or tradenames of Dreyer's Grand Ice Cream, Inc.
Note to Editors: Edy's, the Dreyer's and Edy's logo design, Dreamery, Grand Light, Homemade, Whole Fruit, are all trademarks or tradenames of Dreyer's Grand Ice Cream, Inc.