Trademark

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Trademark

A distinctive name or symbol used to identify a product or company and build recognition. Trademarks may be registered with the US Patent and Trademark Office.

Trademark

A logo, insignia, or other distinctive sign identifying a company, product, or anything else. A trademark may be registered with a country's patent office and is protected from duplication. An example of a trademark is the unique check mark seen on Nike products. Trademarks are intangible assets because they can help build brand recognition and as such have value.

trademark

A distinctive proprietary emblem, insignia, or name that identifies a particular product or service. A trademark is an intangible asset that may be protected from use by others.
References in periodicals archive ?
The UK's first hologram trade mark has been registered - by Google - under the updated law, but the first sound mark is yet to be registered under the new system.
The complexity of navigating the post-Brexit trade mark regime in the UK and EU underlines how crucial it is to ensure a proactive management strategy for trade mark portfolios, and the need to engage with experienced advisers.
"The UK government has, however, taken steps to ensure that holders of existing EU trade marks and/or registered community designs will be granted a corresponding UK right post Brexit to ensure they continue to have the benefit of these IP rights in the UK," he adds.
Campbell Newell, a partner at the firm's Edinburgh office, says the UK government's plans for 'cloning' existing EU trade marks to create an equivalent right covering the UK are uncertain.
Last year saw the grant of over 2,000 new trade mark registrations in the UK for spirits.
For example, the Wolf bar in Birmingham was intended to be called the Lone Wolf, but was forced to change its name following a letter from Scottish craft beer company BrewDog who hold a trade mark registration for Lone Wolf for spirits and uses the mark in relation to gin among other products.
It then traces how functional trade marks were viewed by
"He is a hugely talented trade mark attorney whose experience speaks for itself."
Forresters provided trade mark advice to Angel - registering the name Pawabella as a trade mark.
The classic OEM model is where a foreign trade mark proprietor authorizes a local Chinese manufacturer to manufacture products under the foreign trade mark proprietor's trade mark.
Actively protect your brand In principle, a brand can be protected by a registered trade mark. If you register your brand as a trade mark you obtain the exclusive right to use that trade mark in relation to the products or services listed in your trade mark application.