The UK's first hologram trade mark
has been registered - by Google - under the updated law, but the first sound mark is yet to be registered under the new system.
The complexity of navigating the post-Brexit trade mark
regime in the UK and EU underlines how crucial it is to ensure a proactive management strategy for trade mark
portfolios, and the need to engage with experienced advisers.
"The UK government has, however, taken steps to ensure that holders of existing EU trade marks and/or registered community designs will be granted a corresponding UK right post Brexit to ensure they continue to have the benefit of these IP rights in the UK," he adds.
Campbell Newell, a partner at the firm's Edinburgh office, says the UK government's plans for 'cloning' existing EU trade marks to create an equivalent right covering the UK are uncertain.
Last year saw the grant of over 2,000 new trade mark registrations in the UK for spirits.
For example, the Wolf bar in Birmingham was intended to be called the Lone Wolf, but was forced to change its name following a letter from Scottish craft beer company BrewDog who hold a trade mark registration for Lone Wolf for spirits and uses the mark in relation to gin among other products.
It then traces how functional trade marks
were viewed by
"He is a hugely talented trade mark
attorney whose experience speaks for itself."
* Automatic arrangements for UK equivalents of all existing EU trade marks
Forresters provided trade mark
advice to Angel - registering the name Pawabella as a trade mark
The classic OEM model is where a foreign trade mark
proprietor authorizes a local Chinese manufacturer to manufacture products under the foreign trade mark
proprietor's trade mark
Actively protect your brand In principle, a brand can be protected by a registered trade mark
. If you register your brand as a trade mark
you obtain the exclusive right to use that trade mark
in relation to the products or services listed in your trade mark