brand

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Related to Trade brand: trade name, brand mark

Brand

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.

brand

a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.

brand

the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

References in periodicals archive ?
"Seizures also included a main warehouse used for storing counterfeit goods, from where the task force confiscated 500,000 fake smartphone accessories, bearing the names of major trade brands, worth total value of Dh15 million," he disclosed.
The row broke out after the deputy leader of the Conservative Group, Coun Pat Wilson (Redditch West), protested at being forced to drink the Fair Trade brand.
Behzad praised the efforts of trade brand owners, who participate effectively in keeping the emirate's markets free of fake and imitation products.
The purchase includes a robust portfolio of highly respected consumer and trade brands: LYCRAA(r), LYCRA HyFitA(r), LYCRAA(r) T400A(r), L by LYCRAA(r), COOLMAXA(r), THERMOLITEA(r), ELASPANA(r), SUPPLEXA(r), TACTELA(r), and TERATHANEA(r).
Kettle Cuisine will maintain the Bonewerks, Savory Creations, and Soup Supreme trade brands in the marketplace.
The three-day exhibition will host 500 local and international trade brands including foodstuff, beverages, spices, food processing, agriculture, fisheries, kitchenware and restaurants equipment, packaging systems, furniture, tourist resorts, decoration and hotel industry, Oman News Agency (ONA) reported.
A Travis Perkins spokesman has confirmed to The Gazette that branches on the Skippers Lane Industrial Estate in Middlesbrough and in Belle Vue Way, Hartlepool will not be affected by the plans, which will focus on trade brands Travis Perkins, Benchmarx, BSS and PTS.
Branches are expected to close across its trade brands, such as Travis Perkins, kitchen and joinery arm Benchmarx and plumbing and heating businesses BSS and PTS.
The Gulf state now has 4,200 Chinese firms, 249 trade agencies and 5,451 Chinese trade brands, according to China Foreign Trade Center.
According to Verica Martinovska editor of 'In store" magazine there are already established domestic trade brands of wide consumption goods in Macedonia, and most of them are present in the Macedonian consumption basket.
"With the Whitney coming in and a lot of luxury goods companies, and carriage trade brands, really bringing a level of dimension to the Meatpacking that maybe was missing in the first sort of pure couture focus that it had."