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To promote a security in order to attract buyers.
Copyright © 2012, Campbell R. Harvey. All Rights Reserved.
To strongly encourage investors to buy a particular security. Touting usually comes from someone with a strong interest in seeing the security's price rise, such as a large shareholder, a public relations firm, or even the issuing company itself. To tout is illegal in some circumstances, notably around the date of registration with the SEC.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
To foster interest in a particular company or security. For example, a broker might tout a security to a client in the hope that the client will purchase the security.
Wall Street Words: An A to Z Guide to Investment Terms for Today's Investor by David L. Scott. Copyright © 2003 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved. All rights reserved.