Top of Mind


Also found in: Idioms.

Top of Mind

The state in which a significant proportion of potential customers think of a certain brand first to serve their needs. This may occur, for example, when a brand name for a product becomes synonymous with its generic name. A product may come to the top of the mind as the result of a successful marketing campaign or simply from a vastly superior product.
References in periodicals archive ?
6 Top of Mind Advertising (advertising the most memorable consumer) of 44.
The study showed that radio ads are extremely successful in 'sonic branding' efforts and drove an actual increase in Top of Mind Awareness for Macaroni Grill and that TV and radio work well together when consumers are exposed to both.
CIES, the global food business network, recently released its annual Top of Mind survey, affirming the number one priority for the food industry in 2009 is the economy and consumer demand (up from number four in 2008).
The region's jobs, opportunities and hopes for lasting economic prosperity are top of mind.