Top of Mind

Also found in: Idioms.

Top of Mind

The state in which a significant proportion of potential customers think of a certain brand first to serve their needs. This may occur, for example, when a brand name for a product becomes synonymous with its generic name. A product may come to the top of the mind as the result of a successful marketing campaign or simply from a vastly superior product.

References in periodicals archive ?

6 Top of Mind Advertising (advertising the most memorable consumer) of 44.

Indonesia : IndiHome Become Best Brands in Indonesia Best Brand Award 2016

The study showed that radio ads are extremely successful in 'sonic branding' efforts and drove an actual increase in Top of Mind Awareness for Macaroni Grill and that TV and radio work well together when consumers are exposed to both.

Marketing Evolution, CCME demo cross-media success with Macaroni Grill

For more Top of Mind features, please visit our website at www.

"How do you master the art of delegation in the legal function?": "make it an iterative process based on teamwork and collaboration."

CIES, the global food business network, recently released its annual Top of Mind survey, affirming the number one priority for the food industry in 2009 is the economy and consumer demand (up from number four in 2008).

Recession takes over from corporate responsibility as top-of-mind in food industry

The region's jobs, opportunities and hopes for lasting economic prosperity are top of mind.

Bartolucci guides feds

It's quite impressive to see sponsors with less than 300 Million in revenue be more top of mind than sponsors with billions in revenue.

FanLab Shows That Regional Brands Are A Hit With Major League Baseball Sponsorship

Ensuring compliance with increasing government regulations has become top of mind for many companies, due to the FRCP amendments and recent news coverage surrounding email storage and retrieval," said Stephen Renda, MX Logic senior vice president of sales and marketing.

MX Logic Email Archiving and Surveillance Solution Responds to Intensifying Market Need

TaskAnyone ensures both your to-dos and their to-dos stay top of mind, so everyone can concentrate on getting things done.

Task Solutions Launches TaskAnyone; New Task Management Service Helps You Track Your Daily To-Dos Plus Send Tasks to Others via the Web

Storage virtualization remains a top of mind issue especially for organizations looking to accomplish storage migrations.

Ground-Breaking Customer Group Helps Shape the Future of Storage Management; Onaro, Inc. Hosts First Customer Advisory Panel and Shares Key Findings

As a result, we can enable companies of all sizes to harness the power of our network to take advantage of innovative broadband solutions - including dedicated bandwidth up to GigE speeds, Voice over IP and remote data protection - all of which are increasingly top of mind as companies tackle their business continuity challenges.

airBand Acquires Fixed Wireless Business From WindChannel Communications; airBand brings WiMAX-enabled broadband solutions to the Southeast

Gilbert will use real-world examples to showcase offers that are proven to deliver results and discuss campaign nurturing strategies to help keep a brand top of mind.

The Hacker Group to Reveal Insider Strategies for Reaching C-Level Executives at DMA Expo Conference

Comprised of national and regional print ads, property brochures, direct mail and interactive initiatives, the Life at The Waters campaign is aimed at putting The Waters top of mind with prospective second-home buyers.