Top of Mind


Also found in: Idioms.

Top of Mind

The state in which a significant proportion of potential customers think of a certain brand first to serve their needs. This may occur, for example, when a brand name for a product becomes synonymous with its generic name. A product may come to the top of the mind as the result of a successful marketing campaign or simply from a vastly superior product.
References in periodicals archive ?
'As businesses and organisations globally continue to embrace the onset of digital transformation, it has become increasingly evident that cloud adoption and policy must be top of mind and included in organisational strategies if true benefits are to be reaped', he added.
Peace and development are top of mind for this warrior.
Kevin Weiss, CEO of Spireon, said, 'Brian has extensive experience in the automotive sector and an outstanding history of driving both top and bottom line results while ensuring the customer's needs remain top of mind. With two flagship products-Kahu and GoldStar-meeting the connected vehicle needs of our automotive customers, Brian's expertise and unique vantage point will help elevate the business to its highest potential.'
Realme aims to be top of mind for the younger generation of Pakistani who are looking for smartphones that are fast, stylish, and affordable.
This is according to the 2018 Global Consumer Executive Top of Mind survey, 'No Normal is the New Normal' jointly conducted by KPMG International and The Consumer Goods Forum (CGF).
It's no secret that pharma prices are sky high; the topic has been top of mind for FDA Commissioner Scott Gottlieb since taking the role.
When it comes to bags, Aranaz is top of mind. Their designs are functional but fresh and always well-priced.
Beginning at midnight, Wayfair will offer Black Friday-low prices for 24 hours on thousands of popular home furnishings, decor and home improvement items at a time of year when home is top of mind for its customers.
In a memo to staff, CEO Lloyd Blankfein and president and chief operating officer David Solomon, wrote, 'The advancement of women in the workplace - and more broadly the state of diversity at our firm - is top of mind for all of us.'
We commend these members of Congress for keeping rural America top of mind, and we are eager for further conversations about how to help ensure that properly tailored and effective programs can promote and sustain affordable access to future-proof broadband networks by all Americans.
Still, utility remains top of mind with a water-repellant cotton lining a roomy interior.
One-quarter of advisors listed the presidential election as top of mind, and an overwhelming 95 percent indicated they believe the election will impact financial markets.