Tombstone

(redirected from Tombstone Ads)
Also found in: Dictionary, Thesaurus, Encyclopedia.

Tombstone

Advertisement listing the underwriters of a security issue.

Tombstone

An advertisement detailing a new issue of a security. Most importantly, the tombstone lists the underwriting syndicate responsible for placing the new issue with investors. Tombstones list the syndicate according to bracket, which is a place on a hierarchy indicating how much of an issue each individual underwriter is placing with respect to the others. The brackets are called, from largest to smallest: bulge bracket, major bracket, minor bracket, underwriter, and selling group. A tombstone derives its name because, in print, it looks vaguely like a stereotypical tombstone from the Old West.

tombstone

An advertisement for a securities issue. The ad lists the security, some of the security's specifics, and a bracketed list of the members of the syndicate selling the issue in the order of the members' importance. The term derives from the fact that the notice appears as a matter of record after the sale has been completed.
References in periodicals archive ?
Advertising was also set to take a hit from two bills introduced last year, one that would have placed severe restrictions on tobacco advertising, essentially allowing only for tombstone ads, and the other placing labeling restrictions on alcohol ads.