Title Sponsor

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Title Sponsor

A company that purchases naming rights to a building or venue. This is usually part of a marketing strategy to increase a company's visibility or improve its reputation. For example, a natural gas company may become the title sponsor for the baseball stadium in the town where it maintains its headquarters.
References in periodicals archive ?
Examples of other high-profile venues with international banks as title sponsors include Citi Field, home of the New York Mets, and Barclays Center, home of the Brooklyn Nets and New York Islanders.
Safaricom PLC are the title sponsors of the EAGT show, which will be aired live as from August 4 on Citizen TV.
Summary: Ghalia Group to be title sponsors with ECB and Sharjah Stadium to play key role
THE Irish Open has been boosted by news that title sponsors Dubai Duty Free will continue in that role through to 2022.
Rajeev Shukla, Chairman of the IPL, said, "Paytm are presently the title sponsors of India Cricket and the relationship has now been extended to the IPL.
by Times News ServiceFor the second successive year, the OHI will be the title sponsors of Oman Amateur Open.
We rely heavily on sponsorship funding to make the race possible and we are delighted to welcome Speedflex on board as main title sponsors.
The new partnership which confirms Speedflex as the new title sponsors of the 'Speedflex Blaydon Race' has been signed in time for this year's 4,200 race entrants to collect their entry numbers from the double-studio Speed-flex Centre at Fleming Business Centre in Jesmond.
UAE national carrier Etihad Airways said it has extended its title sponsorship of the F1 Abu Dhabi Grand Prix to become one of the longest title sponsors in F1 history.
The California Hispanic Chambers of Commerce, an organisation promoting the development of Hispanic entrepreneurs and emerging Latino businesses in California, has said that Wells Fargo (NYSE: WFC) will be the Title Sponsors for its Annual Convention.
The trophy was presented to Stewart by Nathan Philpot, Sales & Marketing Director of title sponsors, Fred.
Andy Harris, from outgoing title sponsors Coventry Plumbing and Heating, said that he was looking forward to continuing their relationship with the club.