Title Sponsor

Title Sponsor

A company that purchases naming rights to a building or venue. This is usually part of a marketing strategy to increase a company's visibility or improve its reputation. For example, a natural gas company may become the title sponsor for the baseball stadium in the town where it maintains its headquarters.
References in periodicals archive ?
As the title sponsor of Greenbuild 2006 and a manufacturer of industry-leading Green Building materials, JM prides itself on protecting the health and well-being of its customers, employees and the environment.
The 2006 FSA Awards Dinner Celebration is made possible through the support of this year's title sponsor, UMC, a leading global semiconductor foundry that manufactures advanced system-on-chip designs for the IC industry.
BNP Paribas is also the International title sponsor of the Davis Cup and the Fed Cup, the title sponsor of the BNP Paribas Masters and the Monte Carlos Masters Series amongst many others.
Conference sponsors include title sponsor Microsoft Game Studios, gold sponsor Microsoft Casual Games, silver sponsors Ubisoft and DigiPen, bronze sponsor PopCap Games and series sponsors Game Developers Conference (GDC), International Games Developers Association (IGDA), Mary-Margaret.
Coltrin & Associates, a globally recognized strategic communications firm, today announced that it is pleased to be the title sponsor of Drum Corps International's 2006 Coltrin & Associates Southeastern Championship, which will be held on July 29th at the Georgia Dome in Atlanta.
Bank will remain the title sponsor of the annual PGA TOUR event.
In April 2005, Allstate signed a multi-year agreement with the Indianapolis Motor Speedway as the title sponsor for the Allstate(R) 400 at the Brickyard(R), becoming the first company to title sponsor the annual NASCAR NEXTEL Cup Series race at the world-famous speedway.
The Nutmeg State Games, the largest amateur sporting event in Connecticut, welcomes Health Net of the Northeast, one of the largest health plans in Connecticut, as its official 2006 title sponsor.
Under the terms of the agreement with USA Wrestling, Accelerade will be named the title sponsor for the 2006 USA Wrestling Cadet National Championships, scheduled to take place at the Fargo Dome in Fargo, ND from July 23 - 28.
NYSE:HLF) has become the title sponsor of 'The 1st KBS SKY Marathon with Herbalife,' taking place on Sunday, June 4, 2006 in Yangju City, Korea.
Once the title sponsor of the Open, KBL announced a sponsorship of Sh6 million for this year's event.
EMC Corporation, a dedicated supporter of the Deutsche Bank Championship since becoming a Founders Club partner in 2003 and later a local presenting sponsor, will elevate its role to become title sponsor of the FedExCup Playoffs tournament beginning in 2017.