Title Sponsor

Title Sponsor

A company that purchases naming rights to a building or venue. This is usually part of a marketing strategy to increase a company's visibility or improve its reputation. For example, a natural gas company may become the title sponsor for the baseball stadium in the town where it maintains its headquarters.
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References in periodicals archive ?
Heineken are proud to be celebrating the 15th season of the Heineken Cup, the best club rugby competition in the world and we have teamed up with the tournaments title sponsor, to offer one pair of red hot tickets for each of these must see Heineken Cup games.
Tournament director Tracy West said yesterday that several companies had expressed interest in replacing BOA as title sponsor and she was confident the tournament would sign one, hopefully before next year's event is held June 16-22.
Corporate sponsors of the event include North Fork Bank (title sponsor); American Airlines, the official airline of the Starlight Starbright Children's Foundation NY*NJ*CT; Aramark; Cougar Trading, LLC; New York Mercantile Exchange Charitable Foundation; University Sports Publications; Cool Breeze Air Conditioning Incorporated and Excel Security.
THIS month's Festival of Racing at Ascot has been left without a title sponsor and backer for three of its prestige races after betting exchange Betdaq.com decided not to continue its support of the three-day fixture, writes Lee Mottershead.
Vivo, the leading global technology company will continue to be the official title sponsor for the Fall Split of PUBG MOBILE Club Open (PMCO) Global Finals 2019 in December, providing smartphones to empower players' conquest at the competition.
Under these sponsorship arrangements, the club is contractually obliged to name its stadium with the title sponsor's name, for example, in the English Premier League ('EPL'), Arsenal Football Club's stadium is called the Emirates and Manchester City F.C.
However the Interloop Limited once again is the title sponsor of Pakistan Physical Disability cricket team in the Wold Series, Interloop Limited was the Title sponsor in the last year in Tri nation Series 2018 when Pakistan was the champion.
AL BERHAD (Petronas) has officially joined the Le Tour de Langkawi as title sponsor for the next three years-beginning with the 2019 edition that gets under way next week.
In an effort to expand the reach of football, the Philam Life 7s Football League has introduced weekly football clinics in partnership with its title sponsor.
Edward-Elmhurst Health has extended its partnership with Naper Events to be the title sponsor of the Naperville Half Marathon & 5K for three more years, through 2021.
Kenneth Lam, Executive Director and Chief Executive Officer of Tonghai Financial, stated that, "Tonghai Financial is very honourned to title sponsor the Cup this year.