Title Sponsor

Title Sponsor

A company that purchases naming rights to a building or venue. This is usually part of a marketing strategy to increase a company's visibility or improve its reputation. For example, a natural gas company may become the title sponsor for the baseball stadium in the town where it maintains its headquarters.
References in periodicals archive ?
Once the title sponsor of the Open, KBL announced a sponsorship of Sh6 million for this year's event.
EMC Corporation, a dedicated supporter of the Deutsche Bank Championship since becoming a Founders Club partner in 2003 and later a local presenting sponsor, will elevate its role to become title sponsor of the FedExCup Playoffs tournament beginning in 2017.