Tire Kicker

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Also found in: Idioms.

Tire Kicker

In auto sales, a slang term for a potential customer who is unlikely to buy a vehicle. A tire kicker arrives at a dealership, does not approach any salespersons (and dismisses those who approach), generally looks around for a few minutes and then leaves.
References in periodicals archive ?
New owner will be required to be approved by Gas Distributor.Proof of funds and a Non-Disclosure Agreement are required from prospective buyers to effectively exclude tire kickers and dreamers.
In only two days, the sale notice posted on Facebook has generated interest from about a dozen tire kickers, he said.
Several hundred of the central Florida's most passionate tech professionals, hobbyists, and tire kickers will assemble this Saturday, October 1st at USF's Muma College of Business for an eclectic mix of topics and speakers.
With that valuation you can set an asking price, which may hold down the number of tire kickers and bring out serious buyers.
The players in the market may have an easier time working with consumers who already understand why LTC planning is important, rushing tire kickers along, and making a realistic price stick.
and Consider the leads who don't buy now "bad" leads, or "tire kickers".
"We saw a lot of tire kickers during the past 12 months," Freeling said.
AvalonBay's Vice President of Marketing and Communications Kevin Thompson says his company averages an approximate 20 percent traffic-to-lease conversion rate for lease-ups and a bit lower than the usual 30 percent for stabilized communities, due to the amount of "tire kickers."
And every attendee and exhibitor I talked to told the same story: There seemed to be fewer "tire kickers"--people walking the floor with little intention of buying anything being shown, or worse yet, just killing time until the next refreshment break--than usual, and people were actually doing business on the exhibition floor.
And sometimes the tire kickers actually purchase something.
Unlike tire kickers at tradeshows or people who respond to bait- and-switch offers such as "win a free iPod," people who land at your site as a result of a Google search are ready to enter your company's buying process.