Tire Kicker

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Also found in: Idioms.

Tire Kicker

In auto sales, a slang term for a potential customer who is unlikely to buy a vehicle. A tire kicker arrives at a dealership, does not approach any salespersons (and dismisses those who approach), generally looks around for a few minutes and then leaves.
References in periodicals archive ?
Proof of funds and a Non-Disclosure Agreement are required from prospective buyers to effectively exclude tire kickers and dreamers.
Several hundred of the central Florida's most passionate tech professionals, hobbyists, and tire kickers will assemble this Saturday, October 1st at USF's Muma College of Business for an eclectic mix of topics and speakers.
With that valuation you can set an asking price, which may hold down the number of tire kickers and bring out serious buyers.
The players in the market may have an easier time working with consumers who already understand why LTC planning is important, rushing tire kickers along, and making a realistic price stick.
With the right promotion, these won't be just tire kickers.
One false perception about expos is that they tend to attract tire kickers who are only looking to get free food and giveaways at booths.
And sometimes the tire kickers actually purchase something.
Unlike tire kickers at tradeshows or people who respond to bait- and-switch offers such as "win a free iPod," people who land at your site as a result of a Google search are ready to enter your company's buying process.
They'd rather see the tire kickers out on the lot, because they feel that they're here--'I can go sell them a car,'" he says.
That means less time wasted on unqualified tire kickers and more time for growing the business.
In other words, there are fewer tire kickers heisting free pens and more decision-makers looking to buy.
While that was about 10% fewer attendees than the previous year, those who took the time to visit the show floor were serious users and not just tire kickers, says Thomas C.