Tire Kicker


Also found in: Acronyms, Idioms.

Tire Kicker

In auto sales, a slang term for a potential customer who is unlikely to buy a vehicle. A tire kicker arrives at a dealership, does not approach any salespersons (and dismisses those who approach), generally looks around for a few minutes and then leaves.
References in periodicals archive ?
In other words, there are fewer tire kickers heisting free pens and more decision-makers looking to buy.
While that was about 10% fewer attendees than the previous year, those who took the time to visit the show floor were serious users and not just tire kickers, says Thomas C.
If the economy is to blame for keeping some attendees away, then it will more than likely sift out the tire kickers.
But this year "we're seeing a lot of those tire kickers becoming actual customers," he says.
This eliminates the time wasted by sales people sorting the ready-to-buy prospects from the tire kickers.
Also, it discourages tire kickers from getting the card just to get the premium, and then never using it.
The business people were left to wonder: How do we change tire kickers into tire buyers?