And till forbid could have an ancillary benefit, as well.
The till forbid idea has circulated through the industry for years.
Indeed, Bader's program is the first large-scale attempt to implement a till forbid system in the U.S.--the approach is more common in Europe--and his program runs in a straightforward way.
As Bader sees it, till forbid is a classic win-win situation for the publisher and the consumer.
Not surprisingly for an experimental venture, till forbid is haunted by several important questions.