test market

(redirected from Test-market)
Also found in: Dictionary, Wikipedia.

test market

a MARKET encompassing a limited geographical area that firms use to market new products as a means of testing consumer response before engaging in full-scale production and mass national marketing of those products. See also NEW PRODUCT DEVELOPMENT, PRODUCT LIFE CYCLE.
Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
Mentioned in ?
References in periodicals archive ?
I think it's almost suicidal to test-market ideas to your shareholders.
CEO strategies to increase share price
The cooperative has test-marketed hormone- and antibiotic-free beef with restaurants and specialty grocery stores.
LOCAL AG SURVIVOR SUCCESS, PENNSYLVANIA STYLE
Until now, the problem has been confined to central Indiana, the Columbus (Ohio) area, and three other cities where olestra chips and crackers have been test-marketed.
Olestra

Financial browser ?
Full browser ?