test market

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test market

a MARKET encompassing a limited geographical area that firms use to market new products as a means of testing consumer response before engaging in full-scale production and mass national marketing of those products. See also NEW PRODUCT DEVELOPMENT, PRODUCT LIFE CYCLE.
Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in periodicals archive ?
I think it's almost suicidal to test-market ideas to your shareholders.
The cooperative has test-marketed hormone- and antibiotic-free beef with restaurants and specialty grocery stores.
Until now, the problem has been confined to central Indiana, the Columbus (Ohio) area, and three other cities where olestra chips and crackers have been test-marketed.