test market

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test market

a MARKET encompassing a limited geographical area that firms use to market new products as a means of testing consumer response before engaging in full-scale production and mass national marketing of those products. See also NEW PRODUCT DEVELOPMENT, PRODUCT LIFE CYCLE.
References in periodicals archive ?
We are excited about the opportunity to have some of our valued clients participate in the consumer acceptance test-market," states Jason Adams, Vice President of World Trade Financial.
and Austin, Texas, are rethinking their attitudes toward wine, thanks to a breakthrough Wine Market Council test-market advertising campaign that posed the question "Wine.
During the first 30 days of the metropolitan Seattle test-market launch, Battery achieved listings in more than 700 accounts, which represents more than a 90 percent distribution in non-chain accounts in that region.
subsidiary will provide its promotional prepaid telephone calling cards, on a test-market basis, at specific Midas Muffler stores in Washington state and Idaho.