While the FCC deliberated on the ACT proposal, the NAB amended the Television Code to diminish the number of children's advertisements.
In contrast to advertising, the NAB's Television Code seems to have had less effect in the programming area.
131) Such studies would have been difficult to conduct because many of the program areas covered by the Television Code were also subject to FCC regulation,(132) and thus, it would be difficult if not impossible to attribute findings of compliance to the Television Code rather than to the FCC's regulation.
Part II of the Television Code, "Responsibility Toward Children," addressed affirmative programming responsibilities:
In addition to imposing a duty to affirmatively provide programming for children, the Television Code was amended in 1975 to limit children's exposure to programming containing violence, sex, or offensive language.
Thus, in general, during the thirty years in which the Television Code was in effect, it had its greatest effect on advertising.
317) Apart from this change, the Model Voluntary Code closely tracks the old NAB Television Code.
Like the old NAB Television Code, the Model Voluntary Code provides for the position of Code Authority Director and a Television Code Review Board.
As demonstrated above, when the former Television Code existed, little attention and few resources were devoted to enforcing the program provisions compared to the advertising provisions.
Brenner attributes the Television Code "partly as a reaction to congressional ire over hard liquor advertisements on TV.
Primary Jurisdiction Referral of Claims Against Government Defendant Arising from the Inclusion in the NAB Television Code of the "Family Viewing Policy," Report, 95 F.