target market

(redirected from Targeting strategy)

target market

the MARKET or MARKET SEGMENTS which form the focus of a firm's MARKETING efforts.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
Yvonne Adam, Marketing Director of Young's Seafood comments: "We're confident that by bringing Malcolm back to screens, supporting both Chip Shop and Gastro, and using such a sophisticated targeting strategy, we'll see a reach like never before across our key target audience."
[U.S.A.], June 7 (ANI): Turns out, the targeting strategy can improve cancer drug delivery.
With the innovative devices and a precise targeting strategy,
The targeting strategy led Williams to discover five new markers that are very close to H33.
US government statements about the targeting strategy associated with the use of nuclear weapons are filled with false and misleading claims, he continued.
The Faulk technology employs chemical conjugation techniques to create powerful pairings of proteins and chemotherapeutic drug formulations that provide a targeting strategy and the predictable delivery of a therapeutic drug.
Envirosports used the systems and skills it had learned to develop and implement a new customer targeting strategy and adopt a more strategic and focussed approach to marketing.
Enthusiasm for nanomedicine has grown exponentially because it addresses critical problems in delivery of some drugs such as poor absorption, toxic side effects, and multiple drug resistance, but challenges remain in translating novel ideas into clinical benefits, e.g, the promise of the active targeting strategy to increase tumor accumulations of nanoparticles has not proved to be a magic bullet.
Aeterna's president and chief executive officer, Juergen Engel, said that as part of company's targeting strategy in cancer with perifosine, AEZS-108, AEZS-112 and AEZS-120, the company is proud to have identified the first in class Erk 1/2 inhibitor with in vivo anticancer activity.
Outlining his mission over the past 12 months, Squadron Leader Daly said, "During my tour, I have been able to help them revamp their targeting strategy, delivered practical support to the unit's intelligence-gathering team and provided specialist advice on collecting evidence.
-- Streamlined Collections[TM] to automate early stage collections and enable expert agent engagement for a more effective delinquent account targeting strategy
Since CBP cannot inspect all arriving cargo containers, it uses a targeting strategy, including an Automated Targeting System.