target market

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target market

the MARKET or MARKET SEGMENTS which form the focus of a firm's MARKETING efforts.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
The transversal action consists in pooling the efforts of enterprises and aims to significantly improve the penetration and sustainability of their activities in the 5 target markets with ultimately commercial projects in some targeted countries.
By identifying specific target markets to tap, advertisers are able to focus on the segments that they want to build relationships with.
has announced as part of the opening of its new manufacturing facility, it will unveil its Airship and Drone technology to begin testing its aviation products for target markets.
Summary: According to the Tunisian Economic Observatory (OTE), job creation in the tourism sector is exposed to fluctuations in external demand from historical target markets (mainly European).
To remain competitive in this challenging environment, medtech companies stay ahead of the competition by proactively planning for new and/or changing global regulations that can help them successfully launch existing, modified, or novel products in new target markets.
I would suggest NOT having more than three target markets. Less is more.
You've probably heard a lot about target markets and niches if you're thinking about starting your own business.
It does if your brand is Coca-Cola [R] or Kleenex[R], but these brands have equally gigantic Target Markets. By carefully targeting your promotional efforts, you can have a similar type of impact on your particular target market without breaking the bank.
According to legal marketing professional Amy Knapp, co-author of the book, "LinkedIn and Blogs for Lawyers: Building High Value Relationships in a Digital Age" (Westlaw Publishers, 2012), digital and social media reached a turning point this year, and lawyers of nearly every generation are using social media to build reputation, to connect with stakeholders and communicate with target markets. Knapp's research shows--ironically, given that social media relies on Internet technology--that lawyers are less likely to use social media if trained through online tutorials or remote access.
Second prize is UKTI overseas services to the value of PS3,000 plus two UKTI grants towards overseas travel to target markets and a third prize of UKTI overseas services to the value of PS1,500 plus a UKTI grant towards overseas travel to one target market.
Sales to USPB target markets increased 18%, while those to the rest of the world declined seven percent.