target market

(redirected from Target marketing)

target market

the MARKET or MARKET SEGMENTS which form the focus of a firm's MARKETING efforts.
References in periodicals archive ?
CSO INSIGHTS recently completed a worldwide survey of 281 companies that focused on assessing what priorities these organizations were setting for their target marketing programs (direct mail, telemarketing, database management, Web marketing, etc.
Localizing a package can increase response and profitability," Jeanine Cillo, international marketing director at Agora Publishing International, recently told Target Marketing magazine.
Market planning and attendant target marketing were virtually unknown.
As we look at casting marketing, we see five strong trends evident for the 1990s: increased use of forward market planning; more involvement by top management in the marketing process; adoption of systems in all aspects of marketing; better coordination, direction and control over line marketing activities; and emphasis on target marketing.