target market

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target market

the MARKET or MARKET SEGMENTS which form the focus of a firm's MARKETING efforts.
References in periodicals archive ?
CSO INSIGHTS recently completed a worldwide survey of 281 companies that focused on assessing what priorities these organizations were setting for their target marketing programs (direct mail, telemarketing, database management, Web marketing, etc.
Localizing a package can increase response and profitability," Jeanine Cillo, international marketing director at Agora Publishing International, recently told Target Marketing magazine.
Market planning and attendant target marketing were virtually unknown.
Joe Joyce, Keystone's Vice President of Property & Casualty and Programs, stated, "Our affiliation with Great Central enables our franchised agents to access the premier target marketing carrier in the business.
As we look at casting marketing, we see five strong trends evident for the 1990s: increased use of forward market planning; more involvement by top management in the marketing process; adoption of systems in all aspects of marketing; better coordination, direction and control over line marketing activities; and emphasis on target marketing.
Goldstein to provide insight and share experience in insurance industry target marketing
Target Marketing, offering strategic Internet marketing consulting to Fortune 500 companies, today announced that attendance for its Emetrics Summit 2005 (www.
0 enables business managers to easily control and merchandise every aspect of their web site and execute their target marketing objectives.
Through its partnership with Information Asset Partners (IAP), an analytic product development and marketing firm, MapInfo will deliver enhanced marketing services and resources for its customers in the banking, insurance and investment communities for applications such as market analysis, target marketing, loyalty campaigns and site analysis.
Wealthview Leadbuilder supports our business strategy of further developing a sales culture and increasing branch revenue performance by leveraging our already very successful target marketing campaigns and reinforcing them right to the frontline," said Teri VanNoy, senior vice president of Product and Strategy at Washington Trust Bank.
Tactician Corporation, the leader in integrated, geographically-based target marketing, today announced the availability of Chain Store Guide Retail Location data through MapScape.
The Hispanic population is growing and provides an attractive target marketing group, as Hispanic respondents are much more likely than whites (22% vs.