target market

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target market

the MARKET or MARKET SEGMENTS which form the focus of a firm's MARKETING efforts.

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References in periodicals archive ?

CSO INSIGHTS recently completed a worldwide survey of 281 companies that focused on assessing what priorities these organizations were setting for their target marketing programs (direct mail, telemarketing, database management, Web marketing, etc.

Direct marketing trends for 2006: more companies are turning to the Web for targeted marketing efforts

Localizing a package can increase response and profitability," Jeanine Cillo, international marketing director at Agora Publishing International, recently told Target Marketing magazine.

Testing with localized DM package

Market planning and attendant target marketing were virtually unknown.

Acquiring a marketing focus

Joe Joyce, Keystone's Vice President of Property & Casualty and Programs, stated, "Our affiliation with Great Central enables our franchised agents to access the premier target marketing carrier in the business.

Argonaut Group's Great Central Announces Appointment of Keystone Insurers Group

As we look at casting marketing, we see five strong trends evident for the 1990s: increased use of forward market planning; more involvement by top management in the marketing process; adoption of systems in all aspects of marketing; better coordination, direction and control over line marketing activities; and emphasis on target marketing.

Marketing trends in the 1990s

Goldstein to provide insight and share experience in insurance industry target marketing

Glen Ellyn Consulting Group's Howard Goldstein to Discuss Target/Niche Marketing At NAMIC Management Conference

Target Marketing, offering strategic Internet marketing consulting to Fortune 500 companies, today announced that attendance for its Emetrics Summit 2005 (www.

Target Marketing Announces Emetrics Summit U.S. Event Sells Out; Fourth Annual Web Analytics Event Triples in Size

0 enables business managers to easily control and merchandise every aspect of their web site and execute their target marketing objectives.

Mercado Software Launches New e-Commerce Merchandising Tool-Kit with the Release of CSN v3.0

Through its partnership with Information Asset Partners (IAP), an analytic product development and marketing firm, MapInfo will deliver enhanced marketing services and resources for its customers in the banking, insurance and investment communities for applications such as market analysis, target marketing, loyalty campaigns and site analysis.

MapInfo Teams with Information Asset Partners for New Financial Services Market Analysis and Targeting Capabilities

Wealthview Leadbuilder supports our business strategy of further developing a sales culture and increasing branch revenue performance by leveraging our already very successful target marketing campaigns and reinforcing them right to the frontline," said Teri VanNoy, senior vice president of Product and Strategy at Washington Trust Bank.

Fincentric Introduces Wealthview Leadbuilder to Help Financial Institutions Engage Their Frontline Service Representatives in Lead Generation

Tactician Corporation, the leader in integrated, geographically-based target marketing, today announced the availability of Chain Store Guide Retail Location data through MapScape.

Tactician Introduces New MapScape.com Retail Location Data Sets

The Hispanic population is growing and provides an attractive target marketing group, as Hispanic respondents are much more likely than whites (22% vs.